CRM Lead
Permanent, Full Time
Newcastle Upon Tyne
Competitive Salary
Closing Date 14 November 2024
We are the heartbeat of the city. Come and be a part of a long and proud history where we strive to be the best in everything we do, on and off the pitch. Bringing the people and communities together, join the Newcastle United Family, as we embark on the next steps of our exciting journey.
About the role
We’re looking for a CRM Lead to join our newly formed digital team. You will deliver the clubs CRM strategic roadmap, delivering the strategy and execution of CRM initiatives. You will focus on fan behaviour, developing personalised experiences by designing and optimising the end-to-end fan journey across all touch points. You will ensure that every interaction drives continuous improvement, enhancing fan engagement, loyalty and satisfaction.
Your impact
You will have extensive experience in CRM and fan engagement, preferably within the sports, entertainment or media industries, with a proven track record of developing and executing successful CRM strategies focused on customer or fan journeys.
You will have strong analytical skills, with the ability to interpret complex data using insights to inform decision making and optimise fan journeys. You will be proficient with ESP tools and platforms.
With excellent communication and project management skills, you are a strong team player with the ability to work cross functionally, with the ability to engage fans and enhance their experience with the brand.
About the team
You will work for our Head of Digital and will manage a CRM team. You will work collaboratively with the growing digital team and the wider, Brand, Marketing and Digital media team.
Why choose us?
We’ve got a range of great benefits and rewards, from flexible ways of working, participation in our non-contractual employee bonus scheme, NUFC life assurance, free parking, discount at Shearers Bar and the Club Shop, Helping Hand – where you can access free GP appointments, Wellbeing Resources, Legal and Financial Support, pension contribution, free lunch and the best part, free tea and coffee. In addition, we run a salary sacrifice scheme which includes, tech, car, cycle to work and many more.
United As One
We’re committed to equality, diversity and inclusion and believe in equal opportunities for all. We recognise that the diversity of our people is one of our greatest strengths. We work together to reflect the communities we serve and to maintain an inclusive environment in which everyone can be their authentic self and is enabled to achieve their full potential.
Safeguarding
We’re committed to being a place where everyone is safe, heard, valued and able to thrive so we place high value on the safeguarding and welfare of everyone we engage with.
