Who we are:

We are Crystal Palace Football Club, a Premier League Football Club with more than a century of proud history. Spread across three different sites – our London office, Selhurst Park stadium and our Training Ground/Academy, we offer the best atmosphere and culture for our fans and our employees.

We strive for excellence in the workplace with a philosophy of high standards, professionalism, and a strong work ethic from our employees. We are constantly trying to grow, diversify and build with not only our team on the pitch, but also our team in the offices and on the ground.

About this role:

Crystal Palace Football Club is seeking a knowledgeable, ambitious, and football-obsessed Marketing Campaign Manager to join our Marketing and Communications team.

This is a rare opportunity to join a small but high-performing team, one that is central to all the club’s supporter engagement and commercial operations. The Marketing team is tasked with growing the fanbase through creating and delivering a range of campaigns and initiatives, improving communication with supporters, as well as supporting colleagues in driving revenue growth and delivering campaigns for our commercial partners.

The successful candidate will report into the Head of Marketing Campaigns and on a day-to-day basis, will be responsible for the planning, management, and delivery of the club’s expansive campaign calendar to a global supporter base, across (primarily) owned as well as paid marketing channels.

Examples of campaigns include Season Ticket and ticket promotions for all teams, Memberships, subscriptions for Palace TV+, premium hospitality sales for Premier League matches, retail products (such as kit launches), events, venue hire, charity initiatives, as well as delivering campaigns for our growing network of commercial partners.

They will work closely with the Marketing Executive to deliver multi-channel marketing campaigns ensuring audiences are segmented and communicated with accurately and appropriately, with support from our primary data and digital partner: InCrowd.

First and foremost, candidates must have exceptional knowledge of football – and ideally, 3 years’ experience working in a similar role in the football industry.

Candidates must also: have excellent communication skills, write effective copy, be highly organised, have the ability to multi-task, have an eye for detail, have a ‘can do’ attitude, and be able to build and maintain strong relationships.

This role will be primarily based in our central London office but will also be expected to work at the stadium and training ground when required.

Responsibilities:

Ensure all campaigns are delivered on time and within budget, delivering outstanding results
Be responsible for the approval of all marketing campaigns across owned channels, such as website & app, email, SMS, and paid channels such as Facebook, Instagram, Google Search
Work with all club departments, partners and sponsors to plan and deliver seasonal and ad-hoc marketing campaigns to meet targets
Manage the club’s marketing calendar, with robust plans to maximise key sales spikes on crucial campaigns such as, but not limited to: Season Ticket renewals, Black Friday and Christmas campaigns, pre-season, and kit / product launches
Identify new opportunities to grow the club’s supporter database
Manage the club’s in-stadia matchday advertising estate, including matchday programme, LEDs, big screens, and stadium concourses
Manage the club’s digital advertising estate (internal and external), maximising personalisation opportunities
Work closely with the Head of Marketing Campaigns to agree annual departmental budgets, allocate campaign budget and track spend to ensure no overages
Ensure GDPR compliance and be a champion for correct GDPR practice across the club
Other duties and responsibilities as required by line manager.
Upholding and promoting the Club’s policies and procedures, including Health and Safety, Safeguarding and Equal Opportunities policies and procedures.

Experience, Skills and Qualifications:

A clear passion for football
A Bachelor level degree or equivalent in a relevant area
A minimum of 3 years’ marketing experience within the football and/or sport industry, with demonstrable commercial results from campaigns you have devised and delivered
Excellent communication skills
Excellent time management, organisational and prioritisation skills
An excellent eye for detail
The ability to manage multiple projects simultaneously as we operate in a fast-moving environment
An outstanding copywriter
Commercially driven with strong numerical and analytical skills
Able to work to tight deadlines

Benefits:

Complimentary match day ticket
Reward and Discount Scheme through our Tech Scheme and Simple Health app
Health and Wellbeing benefit scheme
20% Discount in our Retail Stores
Holiday allowance that increases every year of service

Our commitment to Equality

At Crystal Palace Football Club, Equality, Diversity & Inclusion is spirited and continues to grow due to the working environment, which makes all staff feel appreciated and welcomed. Crystal Palace Football Club do this by encouraging good relations and practices towards different groups and are committed to promoting employment opportunities that celebrate diversity.

We are committed to attracting, recruiting, and retaining the most talented candidates and the club intends to ensure that everyone who wishes to engage with the club, whether as matchday fans, staff, players, board members, participants in Foundation programmes and any other person engaged with the club's activities, has a real and equal opportunity to do so.

Reasonable Adjustments

If you require disability-related adjustments during the recruitment process, please contact [email protected] (DLO inbox is for disability-related queries only, if you wish to gain further information regarding this vacancy, please contact [email protected]). We are here to help you through the whole recruitment process including trying to apply for a vacancy, getting in touch with us through the process, and/or helping with access in case you are required to come in for an interview.

Safeguarding

Crystal Palace Football Club is committed to safeguarding and ensuring the welfare and protection of children and vulnerable people and expects all staff to share this commitment. As such, the post holder will be subject to any relevant security checks as required.