National Hockey League (NHL) banner
National Hockey League (NHL) logo
17 Oct 2024

Director, Media Strategy

🇺🇸 New York City, NY, USA
Full Time
5+ years exp.
US$150,000 – US$180,000 per year

ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


WHAT WE EXPECT OF YOU

SUMMARY
The Director of Media Strategy works closely with the Executive Vice President to grow the NHL’s media business and manage day-to-day media-related issues. The Media Department works closely with the League’s television and other media partners as well as the 32 NHL member Clubs. In this dynamic role, you will manage relationships and create collaboration among colleagues from other NHL Departments, NHL Club contacts, and external League partners. You will create and implement research projects from start to finish, track and analyze media data and metrics, engage in strategic key decision-making, manage media and broadcast-related issues, and maintain relationships on behalf of the League.

You will:

  • Help support Clubs as they navigate the changing media industry landscape and identify new business opportunities,
  • Support the negotiation of media rights agreements,
  • Participate in the development and implementation of the League’s media
    policies and strategies across League platforms,
  • Participate in League oversight and management of each Club’s local media rights, and
  • Conduct research and provide analytic support for the projects and priorities of the Media Department.


ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Build and maintain relationships with media contacts at NHL Clubs and broadcast partners and manage day-to-day business and operational issues
  • Maintain current knowledge and market intelligence about sports media industry issues, including rights and transactions, products, platforms and technological trends for the support of the NHL’s media business
  • Track information and maintain internal database of local media deal provisions from all NHL Clubs. Create ad hoc analysis and reporting, as needed
  • Cultivate strong working relationships across NHL departments and lines of businesses and foster cross-departmental collaboration in support of the Media business


QUALIFICATIONS
Knowledge Areas/Experience

Required

  • 5+ years of relevant media experience
  • Strong knowledge and passion for the changing media landscape of the US and Canada
  • Strong intellectual curiosity. Must be a quick study on industry trends, new media technologies and business models, and must have an ability to consistently evaluate their relevance to NHL’s strategic initiatives
  • Familiarity with economic, legal, product and technical aspects of the video content ecosystem

Preferred

  • Previous experience in sports and/or media industry a plus


Education/Certifications

  • College degree with courses in economics and/or sports management, and with proven academic track record. JD/MBA a plus.


Required Skills

  • Strong analytical and organizational skills. Ability to give concise structure to complex facts, legal rights and obligations, and bridge them to business and operational priorities
  • A team player with an exceptional ability to manage multiple tasks - to stop and handle urgent ad hoc matters, while not losing sight of priorities
  • A positive energetic attitude
  • Highly organized, attention to details and strong follow-through skills
  • Ability to solve problems and to work collaboratively in a fast-paced, team environment
  • Strong verbal and written communication skills with the ability to influence at leadership levels
  • Strong data manipulation and modeling skills and demonstrable proficiency in assessment and analysis
  • Highly developed Microsoft Office skills, particularly Excel and PowerPoint
  • Excellent verbal and written communications skills


CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

  • Accountability
  • Adaptability
  • Communication
  • Critical Thinking
  • Inclusion
  • Professionalism
  • Teamwork & Collaboration


The NHL offers U.S. regular, full-time employees:

Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.

We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.

Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.

Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K(pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.

A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.

A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan whichhelps offset the financial cost of traveling to and from our office.

NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.

SALARY RANGE:

$150-180K

Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

External Apply