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Job listing closed on 13 Apr 2024
25 Feb 2024

Assistant Director, Social Media & Influencer Marketing

🇺🇸 Chicago, IL, USA
Full Time
5+ years exp.

JOB TITLE: Assistant Director, Social Media & Influencer Marketing



REPORTS TO: SVP, Marketing



Our business is a team sport that began on a field with baseballs and bats and has evolved into one of the most recognizable brands in sports and entertainment through Cubs baseball and live events. Our success is driven by our people, who work to create and inspire change in an engaging, collaborative and inclusive environment. As a team, we continue to build a culture on and off the field that delivers unforgettable experiences for one another, our fans and community. In support of that effort, we expect associates to work primarily in our office. Are you ready to be part of it?


THE CHICAGO CUBS FRANCHISE is a charter member of Major League Baseball’s National League. Since 1876, the team has won the National League pennant 17 times and was the first team to win back-to-back World Series titles in the 1907 and 1908 seasons. In 2016, the Chicago Cubs made history again when the team won its first World Series in 108 years, ending the longest championship drought in North American sports. Known for its ivy-covered outfield walls, hand-operated scoreboard and famous Marquee sign, iconic Wrigley Field has been the home of the Chicago Cubs since 1916, making it the second oldest ballpark in Major League Baseball.


The Chicago Cubs are looking for the next leader of their social media practice. This position needs to have their finger on the pulse of professional sports, social media and culture. They will be responsible developing and executing strategies that can grow and diversify the Cubs social following, enhance brand relevance and support the organization’s business goals. Hands-on experience managing social media for a professional sports team, league or a D1 college athletic program is a requirement for consideration.


  • Work closely with Marketing leadership to evolve the Cubs’ social channel strategy; maximizing the impact of existing channels and determining how to participate in emerging platforms
  • Define the social strategies that will keep existing Cubs fans engaged while also attracting new demographics to the brand
  • Develop compelling content and storytelling that addresses the needs of the business while maintaining the highest creative and brand standards
  • Ensure the Cubs are participating in social trends while maintaining brand authenticity
  • Evolve the Cubs influencer marketing strategy and oversee relationships with the Cubs influencer agency as well as individual influencers
  • Establish and report on key success metrics for each social platform and tentpole campaign; optimize future efforts based on performance insights
  • Leverage social listening tools to report on fan sentiment during key moments of the year
  • Collaborate with in-house production studio to develop creative assets needed for social channels
  • Manage and inspire other social media team members; creating an environment where they can do their best work
  • Collaborate closely with other members of the Marketing team to ensure the Cubs entire digital ecosystem is working in sync


  • 5+ years of experience in social content creation and social content strategy
  • Must have hands-on social media experience in professional or D1 collegiate sports
  • 2+ years of people management experience
  • Deep understanding of social media platforms and social management tools. Working knowledge of paid digital media is a bonus, but not required
  • Portfolio that demonstrates a creative and diverse approach to storytelling on social platforms
  • Stellar organization and project management skills; able to flawlessly juggle multiple balls at once
  • Must be comfortable working in a dynamic, fast paced environment
  • Must be able to work evenings, weekends and holidays. Limited travel is required
  • This position is based out of the Cubs offices in Chicago; remote work is not an option


  • On-site parking
  • Transit benefits
  • Paid time off: Personal, Sick & Vacation Time
  • Casual work attire environment
  • Complimentary Meal & beverage plan
  • Cubs home game ticket allotment
  • Access to campus wide Wrigley Field events & pre-sales
  • 401K Plan Employee Contribution & Employer Match
  • Benefit Plans: Medical, Dental, Vision & Life Insurance
  • Health & Wellness engagement & programming
  • Variety of associate special events, volunteer opportunities and partnership discounts
  • Access to online associate recognition & rewards platform
  • Tuition Reimbursement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.