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National Hockey League (NHL) logo
1 Jun 2024

Manager, Marketing

🇺🇸 New York City, NY, USA
Full Time
3+ years exp.
US$75,000 – US$90,000 per year

Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


The National Hockey League is seeking a Manager, Marketing to work on the development, production and implementation of marketing programs to grow the NHL’s fanbase, increase media consumption and build the NHL brand.

The primary focus for this Manager, Marketing will be to:

1) Work closely with the NHL’s national media rightsholders to drive viewership of live games and support their marketing efforts.

2) Create marketing campaigns and promotional support for NHL original content, including documentaries, specials, all-access series and alt casts.


  • Assist in developing and advancing the day-to-day marketing relationships with the NHL’s US and Canadian national media rightsholders: ABC/ESPN, TNT Sports, Amazon, Sportsnet and TVA Sports
  • Engage rightsholders and represent the NHL in strategic conversations, ideation sessions, brand/fan research, content production, media planning, event activations and other marketing activities
  • Collaborate with rightsholders to develop specific marketing plans, concepts and tactics to promote NHL games and events across their networks/platforms
  • Work as part of a cross-functional NHL marketing team (social, fan engagement/CRM, media, creative, production, editorial) to provide ongoing tune-in support to rightsholders via NHL media platforms, content development, club amplification, etc.
  • Brainstorm and pitch new ways to market the NHL in collaboration with rightsholders
  • Assist rightsholders in creating and implementing cross-promotional opportunities
  • Uphold NHL brand management standards – review and route rightsholders’ marketing materials and promotional programs through internal departments for legal/QC/brand approvals
  • Facilitate rightsholders’ marketing requests for the Stanley Cup, player/venue access, fan sweepstakes and promotions, on-site event activations, NHL inclusion in multi-sport/brand marketing, etc.
  • Amplify rightsholders’ marketing campaigns and content by coordinating distribution across NHL media platforms and NHL clubs
  • Write marketing campaign briefs that clearly articulate the goals, target audience, key strategic messaging and success metrics

    Other responsibilities include but are not limited to:
  • Manage projects with external partners (strategic/creative agencies, production companies, media companies) and the NHL’s internal creative/production departments – including briefings, presentations, approvals, budgets, etc.
  • Develop timelines, create deliverable lists and submit work orders for advertising production
  • Track, organize and file all marketing campaign materials and tactics
  • Maintain budgets and process invoices with the finance department
  • Work with PR to develop marketing campaign-related press releases and media coverage
  • Work on special projects and other duties as assigned

Knowledge Areas/Experience


  • Knowledge of the NHL, its teams, players, history, rules and the sport of hockey
  • 3+ years of related marketing experience, preferably at a sports league/club, television network/streaming platform or working on similar businesses at a marketing agency
  • Experience in the development, production and distribution of multi-platform advertising materials and promotional content
  • Familiarity marketing across television, streaming devices, live events, out of home, digital and social platforms
  • Professional experience building presentations and project overview documents


  • Bachelor’s degree in marketing, media or a related field

Required Skills

  • Results-focused marketer who works effectively in a team setting to move projects forward
  • Positive, can-do and solutions-oriented approach
  • Excellent organizational skills and attention to detail
  • Ability to prioritize and manage projects in a changing and fast-paced environment
  • Strong written and verbal communication skills
  • Ability and willingness to travel within the US and Canada

These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

  • Accountability
  • Adaptability
  • Communication
  • Critical Thinking
  • Inclusion
  • Professionalism
  • Teamwork & Collaboration

The NHL offers U.S. regular, full-time employees:

Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.

Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.

We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.

Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.

Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.

Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K(pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.

A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.

Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.

A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan whichhelps offset the financial cost of traveling to and from our office.

NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.

Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.



Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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