ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.

WHAT WE EXPECT OF YOU

Summary:
The NHL Social Media team’s mission is to provide the most entertaining hockey content for new and existing fans.

We are seeking an individual well-versed in the world of TikTok content creation with a strong understanding of the landscape of the platform. This individual will serve as a subject matter expert on TikTok content and will lead the charge on best-in-sport, short-form content creation for the NHL across platforms including TikTok, Snapchat, IG story. This position is temporary, full-time and based on the needs of the business. The ideal candidate will have availability to be in the NYC office at least 3 weekdays and work from 9am – 5pm and evenings, as scheduled. Start date is anticipated for April 2nd, 2024.

Essential Duties and Responsibilities:

Oversee TikTok content planning and creation for daily publishing with an emphasis on current TikTok trends and adapting moments and storylines around the NHL
Monitor performance of posts to inform publishing and content strategies and identify attributes that lead to successful posts
Collaborate with internal departments to identify opportunities for content that can be optimized into a format that fits the platform
Monitor sports leagues, teams, broadcaster and athlete accounts to identify trends, best practices, new audiences and new ideas

Qualifications:

1-2 years of social media content production, preferably vertical content ideation, development and creation
Thorough understanding of the TikTok landscape and TikTok-specific strategies and best practices
Immersed in TikTok. Platform requires intimate familiarity with trends, tools, formats and sound libraries
Experience with video editing tools including, but not limited to; Adobe Premiere, CapCut, ClipPro, iPhone editing apps
Possesses creative copywriting and community management skills
Ability to come up with creative ideas and then be able to execute them
Knowledge of and a passion for the NHL, its players and history, with an ability to translate the story of the game into captivating short-form content
Available to work 9am – 5pm and evenings, as scheduled

Core Competencies:
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration

SALARY:

Pay Rate for this position is $35/hour

Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Coordinator, Social Media (Tik Tok) - Temporary