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Job listing closed on 20 Mar 2024
15 Feb 2024

Coordinator, Social Media (Tik Tok) - Temporary

๐Ÿ‡บ๐Ÿ‡ธ New York City, NY, USA
1+ year exp.
US$35 per hour

Founded in 1917, the National Hockey League (NHLยฎ) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.

With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status.

At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone โ€“ and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.


The NHL Social Media teamโ€™s mission is to provide the most entertaining hockey content for new and existing fans.

We are seeking an individual well-versed in the world of TikTok content creation with a strong understanding of the landscape of the platform. This individual will serve as a subject matter expert on TikTok content and will lead the charge on best-in-sport, short-form content creation for the NHL across platforms including TikTok, Snapchat, IG story. This position is temporary, full-time and based on the needs of the business. The ideal candidate will have availability to be in the NYC office at least 3 weekdays and work from 9am โ€“ 5pm and evenings, as scheduled. Start date is anticipated for April 2nd, 2024.

Essential Duties and Responsibilities:

  • Oversee TikTok content planning and creation for daily publishing with an emphasis on current TikTok trends and adapting moments and storylines around the NHL
  • Monitor performance of posts to inform publishing and content strategies and identify attributes that lead to successful posts
  • Collaborate with internal departments to identify opportunities for content that can be optimized into a format that fits the platform
  • Monitor sports leagues, teams, broadcaster and athlete accounts to identify trends, best practices, new audiences and new ideas


  • 1-2 years of social media content production, preferably vertical content ideation, development and creation
  • Thorough understanding of the TikTok landscape and TikTok-specific strategies and best practices
  • Immersed in TikTok. Platform requires intimate familiarity with trends, tools, formats and sound libraries
  • Experience with video editing tools including, but not limited to; Adobe Premiere, CapCut, ClipPro, iPhone editing apps
  • Possesses creative copywriting and community management skills
  • Ability to come up with creative ideas and then be able to execute them
  • Knowledge of and a passion for the NHL, its players and history, with an ability to translate the story of the game into captivating short-form content
  • Available to work 9am โ€“ 5pm and evenings, as scheduled

Core Competencies:
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:

  • Accountability
  • Adaptability
  • Communication
  • Critical Thinking
  • Inclusion
  • Professionalism
  • Teamwork & Collaboration


Pay Rate for this position is $35/hour

Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.

When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.