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15 May 2024

Director of Digital Content

🇺🇸 Milford, OH, USA
Full Time
7+ years exp.

Job Title: Director, Digital Content

Department: IntegratedMarketing & Communications

Reports To: SVP, Integrated Marketing & Communications

Position Summary:

FC Cincinnati is seeking a Director of Digital Content with a passion for fan engagement and brand development. This individual will lead the strategy, planning, development, and execution of FCC's digital content to drive audience engagement across all platforms. This position reports to the SVP, Integrated Marketing & Communications and will oversee the social media and content production teams.

Primary Responsibilities:

  • Lead the digital team in the creation of breakthrough content and engaging social conversations
  • Work with department leads to develop and map content strategies and plans based on club goals, marketing objectives, and sponsorship needs
  • Create content and video concepts in accordance with our key tentpole moments, brand campaigns and partnership obligations. Be able to prioritize these concepts by highest impact against our goals and drive focus for the digital team
  • Oversee and manage in-house content development team to plan, schedule and implement content initiatives across FC Cincinnati’s online assets (social media channels, web, app, and email) as well as media partners and other distribution channels, as required
  • Partner with Business Intelligence team to establish performance goals and take an insight-based approach to content strategy and optimization
  • Develop relationships with distribution partners and platforms, stay up to date and informed on industry best practices and trends and lead continual development of new, innovative ideas to strengthen our connection with fans and drive brand value
  • Work in collaboration with Corporate Partnerships to drive strategic partner content extensions and support new sponsorship pitches
  • Maintain working knowledge of camera equipment, production studio equipment and editing software
  • Provide recommendations to streamline or enhance production capabilities and productions
  • Oversee content execution and ensure content is consistent in terms of quality, style, brand expression and brand voice across platforms to optimize user experience and contribute to the overall FC Cincinnati brand identity

Skill Requirements:

  • Ability to utilize data to develop and optimize strategy
  • Passion for creativity, storytelling, design, and elevating brands through digital mediums
  • Strong understanding of digital media, including all types of content, social media, websites, etc. as well as the content distribution landscape and the advantages of different distribution strategies and platforms

Qualifications and Education Requirements:

  • Bachelor’s Degree required
  • 7+ years of work experience with digital content strategy and creation, and proven ability to use content to further brand and business objectives
  • Hands-on experience in management, ideation, production and execution of breakthrough, compelling, and creative content
  • Possess a learning mindset and the ability to collaborate across teams and functions to deliver measurable outcomes
  • Adept at managing multiple priorities in a dynamic, deadline-driven environment
  • Experience leading a production team and/or creative services team preferred
  • Knowledgeable and interested in keeping up with the latest trends in sport, pop culture, design, music, lifestyle, fashion, etc.

About FC Cincinnati

FC Cincinnati is a Major League Soccer team playing at TQL Stadium in Cincinnati, Ohio. The club’s diverse ownership group is led by controlling owner Carl H. Lindner III; as well as managing owners Meg Whitman and Dr. Griff Harsh; Scott Farmer; and George Joseph. Founded in 2015 by Lindner and President/Co-CEO Jeff Berding, FCC began play in the United Soccer League (USL) in 2016. The club won the 2018 USL Regular-Season Championship and earned postseason berths in all three of its USL seasons. In 2017, FC Cincinnati also advanced to the semifinals of the Lamar Hunt U.S. Open Cup, a run that included victories over two MLS squads. FC Cincinnati entered MLS as the 24th team in 2019 and opened the club’s 26,000-seat soccer-specific TQL Stadium in the West End neighborhood in 2021. FCC won the 2023 Supporters’ Shield – the annual award given to the team with the most points in the regular season – and clinched a spot in the 2023 MLS Playoffs for the second straight year. FC Cincinnati has been recognized for its exceptional growth, impact and company culture as one of Sports Business Journal’s Best Places to Work in Sports 2023, named to the Honor List as one of “75 Great Sports Companies to Call Home.”; on the Business Courier’s Fast 55 as one of Greater Cincinnati’s fastest growing private companies; and named to The Enquirer’s Top Workplaces 2024.

About TQL Stadium

TQL Stadium, home of FC Cincinnati, is one of the most ambitious soccer-specific stadiums in not only North America, but the world. Critically-acclaimed firm Populous designed an innovative and forward-thinking stadium that is one of the largest soccer-specific facilities in Major League Soccer. TQL Stadium has been named Best Venue at the 2022 World Football Summit in Madrid and the 2022 Prix Versailles World Title in the Sports Category in Paris, France.

The stadium has five team locker rooms, including a comprehensive team suite for FC Cincinnati that features a dressing room, coach’s office, lounge, equipment storage and the Mercy Health Center of Excellence for the team’s medical and game day fitness needs. TQL Stadium has featured both the U.S. Men’s and Women’s National Teams multiple times each, including the USMNT’s FIFA World Cup Qualification match vs. Mexico and the 2023 Concacaf Gold Cup Quarterfinals. The stadium also featured a concert by legendary rock band, The Who,and will host Kenny Chesney’s Sun Goes Down Tour in June 2024.

The closest seats are within 15 feet of the pitch at the $250 million, privately funded stadium. The design includes 53 traditional suites and 4,500 premium seats throughout four premium club spaces. FC Cincinnati’s supporters’ section, The Bailey, has grown to be more than 3,100 strong and loom over opponents at a 34-degree angle at the stadium’s north end. A 360-degree canopy roof covers every seat in TQL Stadium, but still allows sufficient sun in to grow a natural grass field.

About Mercy Health Training Center

In 2019, the club opened the state-of-the-art Mercy Health Training Center (MHTC) in Milford, Ohio. Designed by MSA Sport, the $30 million, 24-acre facility includes three full-size, lighted soccer fields – including two stabilized natural grass surfaces and one synthetic turf surface – as well as a goalkeeper-specific training area. The MLS team is housed in a 30,000 sq. ft., multilevel building abutting the fields, including a separate, 4,000 sq. ft. wing of the building for the FC Cincinnati Academy.

Additionally, there is a 3,000 sq. ft. maintenance facility on the property. In the design process, the MSA Sport design team benchmarked training grounds across the world, including the best in Europe, South America, and Asia. The goal of the design meets the original goal to develop one of the premier and most progressive team facilities in Major League Soccer and North America.

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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