Mercedes-Benz Stadium

Mercedes-Benz Stadium is the new home of the Atlanta Falcons and Atlanta United and opened for its first events in August 2017. The stadium is also host of numerous other sports and entertainment events. The multi-purpose venue features flexible capacity that can expand to up to 83,000 seats; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, is the largest in the NFL and the world; an exterior fan plaza that provides fans with pre- and post-game entertainment; and a host of bars, restaurants and unique gathering destinations offering fans an unparalleled game day experience. Mercedes-Benz Stadium is part of AMB Sports & Entertainment, which also includes the Atlanta Falcons and Atlanta United.

Opportunity

We believe the Mercedes-Benz Stadium Campus can reconnect Westside neighborhoods with downtown Atlanta, provide year-round programming, and bring diverse groups together to share experiences and interests.

A central component of the campus is The Home Depot Backyard, a 11-acre greenspace that opened Fall 2018. This multi-purpose space is used for parking, tailgating and fan activations on game days and will be host to hundreds of programs and events per year, ranging from fitness classes to markets to concerts and cultural events.

Position Summary

The Home Depot Backyard Corporate Partnerships department has an opening for a Seasonal Assistant from mid-April/early May 2024 to November 2024. Experiences to be gained through the corporate partnership seasonal assistant position include:

Full scope of the creation, implementation, and strategic management of all activations with new and existing partners in The Home Depot Backyard
On-site activation of grass roots marketing
Brand ambassador for The Home Depot Backyard and participating sponsors
Measuring partnership return on investment (ROI)
Event execution
Working with Corporate Partnership Team for Falcons/United integration
Professional Customer Service that is necessary with direct customer and client interaction
Solicitation of customer and participant feedback

Roles and Responsibilities

Assist with account management and contribute to the group’s activation efforts (design collateral, edit copy, organize event details, etc.)
Assist with game day and event day execution
Sponsorship sales and industry research
Social media tracking (Facebook, Twitter, Instagram) for all HDBY Partners
Create a master recap of all sponsorship elements and activation
Photograph all partner events and games, edit, and organize images
Assist programming team in our Signature and community events
Work alongside various projects for HDBY and provide support where needed.

Qualifications, Required Skills and Education Requirements

College graduate
Prior internships or work experience (6 months to 2 years) in Marketing, Sponsorship fulfillment, community relations, professional client service/sales or related fields required
Solution oriented, highly motivated and proactive self-starter who works well as both team member and individual contributor
Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
Proficient in Microsoft Office (Word, Excel, PowerPoint) and Canva or other graphic software
Physical requirements include the ability to lift 30+ pounds and ability to be on your feet for 2+ hours
Ability to work non-traditional work hours, and weekend hours required
Reliable transportation required

Corporate Partnership Seasonal Assistant - The Home Depot Backyard