Senior Director, Insights

Job Description:

Summary:

The newly formed Senior Director of Insights plays a pivotal role at The Mets by embedding themselves within the ticketing and marketing business units, fostering collaboration, and harnessing the full potential of the Mets ecosystem to unearth new opportunities. In this integrated role, they serve as the bridge between data and actionable insights, connecting the dots to drive efficiency and revenue growth. By immersing themselves in these units, the Senior Director will identify pain points, bottlenecks, and areas where data-driven insights can make a significant impact. This embedded approach ensures that insights are not just generated in isolation but are seamlessly integrated into daily operations, enhancing decision-making and business outcomes. The Senior Director will cast a wide net. They will work with data originating from our ecosystem, but also explore third-party data sources, competitive intelligence, and any other relevant data streams. By doing so, they will provide a comprehensive view of the market landscape, uncovering hidden gems and unique opportunities that might otherwise go unnoticed. The Senior Director is also expected to anticipate future needs within the ticketing and marketing business units. They will proactively develop a roadmap for insights capabilities, ensuring that the organization stays ahead of the curve. This forward-thinking approach will position the Mets to leverage data, analytics, and emerging technologies in a highly progressive way throughout the business.

Essential Duties & Responsibilities:

• Leverage data and data structures to identify high-value opportunities for efficiency and revenue generation

• Distill complex data into actionable insights and effectively communicate them to various business units, particularly in ticketing and marketing

• Manage a team of full-time employees, consultants, and/or partners to support the execution of data-driven projects

• Demonstrate a strong understanding of the live entertainment business ticketing, inside sales, and performance marketing

• Collaborate with cross-functional teams, effectively managing programs to achieve business goals

• Work tangentially with stakeholders and business intelligence partners to ensure alignment and deliver actionable insights

• Present findings and recommendations to stakeholders in a clear and compelling manner

Qualifications:

• 8+ years of relevant experience in data analytics, data-driven marketing, or a related field

• 5+ years in managing a team

• Strong technical knowledge of data and data structures

• Business acumen with the ability to drive value from data

• Knowledge of live entertainment ticketing, inside sales, and performance marketing

• Experience or knowledge of other industries is highly valued

• Proven program management, team leadership, and stakeholder management skills

• Excellent presentation and communication skills

Education and/or Experience:

• Educational background in a quantitative field preferred (Mathematics, Economics, Comp. Sci)

• MBA a plus

Computer Skills:

• Proficiency in SQL for data analysis

• Expertise in Tableau for data visualization

• Advanced Excel skills for reporting and analysis

The above information is intended to describe the general nature, type, and level of work to be performed. The information is not intended to be an exhaustive or complete list of all responsibilities, duties, and skills required for this position. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. The individual selected may perform other related duties as assigned or requested.

The New York Mets recognize the importance of a diverse workforce and value the unique qualities individuals of various backgrounds and experiences can offer to the Organization. Our continued success depends heavily on the quality of our workforce. The Organization is committed to providing employees with the opportunity to develop to their fullest potential.

Salary Range: