Position:

The Director of Marketing is part of the Marketing & Communications Department for Minnesota United FC (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.

Job Description:

We’re looking for a creative, strategic, and results-driven Director of Marketing to take the lead on our brand, fan engagement, and marketing vision. This role is all about connecting our club with the community, amplifying our brand, and building campaigns that fire up fans and showcase what MNUFC is all about. If you’re a marketing powerhouse with 6-8 years of experience in sports, entertainment, or a creative agency and have a history of building memorable, high-impact campaigns, let’s talk!

Responsibilities:

Strategic Planning: Develop and implement comprehensive marketing strategies to enhance team visibility and engagement across all platforms.
Brand Management: Oversee the branding and messaging of the team, ensuring consistency and alignment with the team's values and vision.
Fan Engagement: Create innovative campaigns and programs to engage existing fans and attract new audiences, working in tandem with game-day, digital, production and community teams.
Advertising: Oversee relationships with paid media agency and collaborate on the annual paid media strategy that meets yearly KPIs.
Budget: Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
Partnership Development: Collaborate with the corporate partnership team to create mutually beneficial brand awareness and activations that drive revenue.
Team Leadership: Guide your direct report while fostering a collaborative, creative culture across the marketing team.

Requirements:

Bachelor’s degree in Marketing, Business, Sports Management, or related field
6-8 years of experience in campaign development, paid media strategy and measurement and marketing, with a focus on sports or entertainment industries
3+ years of experience leading a marketing team
Experience working with or for media agencies
In-depth knowledge of paid and owned marketing channels
Understanding of audience segmentation and developing customer profiles and insights
Exceptional communication and interpersonal skills, with the ability to collaborate with diverse teams and stakeholders
Demonstrated success in managing multiple projects simultaneously in a fast-paced environment

Company Profile:

MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, Minnesota, and the team plays its home matches at Allianz Field in St. Paul, MN.

MNUFC is a progressive employer that values group and personal excellence, individual commitment, shared responsibility, diversity and respect for all people. Its mission includes community engagement and betterment through the expression of the values of soccer, the premier sport of the world. The Club promotes an open work environment with collegial and supporting work dynamics that foster positive individual and group performance, and the opportunity for career advancement.

Compensation and Benefits:

MNUFC provides a competitive benefit package that includes management level salary, individual and family health insurance, and 401K savings program with an employer match.