Position:
The Vice President of Ticket Sales & Services is part of the Ticket Sales & Services department for Minnesota United FC (MNUFC), a sports business located in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.
Job Description:
Love soccer? Love talking to people, building relationships, and developing others? Want to spend your weekends surrounded by 19,600 passionate fans? If you answered yes, this might be the role for you. The Vice President of Ticket Sales and Services is responsible for driving the overall strategy, performance, and culture of the Ticket Sales & Service departments. This role will lead a team of ticketing professionals to achieve revenue goals, optimize fan satisfaction, and deliver best-in-class experiences for our fans. This role will oversee all season ticket memberships, group sales, premium spaces, and other ticketing packages while developing innovative strategies to grow revenue, retention, and fan engagement.
Key Responsibilities:
Strategic Leadership
- Develop and execute a multi-year ticketing strategy aligned with organizational objectives.
- Provide input on product offerings, pricing, and service strategies to optimize revenue and fan engagement.
- Collaborate with Marketing, Business Intelligence, and Ticket Operations leadership to integrate ticketing initiatives with broader business goals.
Revenue & Performance Management
- Oversee strategy and implement efficient processes to sell season tickets, partial plans, group tickets, and premium/hospitality.
- Help establish and measure KPIs related to revenue, attendance, pricing, and customer satisfaction.
- Utilize relationship with Business Intelligence department to leverage data and analytics to monitor sales trends and make informed decisions to drive performance.
Team Leadership & Development
- Recruit, develop, and mentor a diverse and high-performing Ticket Sales & Services team.
- Create and implement training programs to enhance sales effectiveness and customer service excellence.
- Foster a positive, collaborative culture that reflects the core values of MNUFC.
Fan Experience & Retention
- Lead efforts to enhance the member experience, driving fan retention and loyalty.
- Implement innovative customer engagement strategies to ensure MNUFC is a leader in fan experience.
- Build relationships with key clients, community partners, and stakeholders to promote the clubβs mission.
Operational Excellence
- Evaluate and implement new technologies and systems to enhance ticket purchasing and selling process.
- Collaborate on budget development and management for the Ticket Sales & Services department.
- Stay ahead of industry trends and advancements to keep MNUFC at the forefront of ticketing innovation.
Qualifications:
- Minimum 10 years of experience in ticket sales, customer service, or related roles within the sports or entertainment industry.
- At least 5 years of experience leading and managing diverse, high-performing teams.
- Proven track record of meeting and exceeding revenue goals and enhancing customer retention.
- Strong understanding of ticketing systems (e.g., Seatgeek) and CRM platforms (e.g., Salesforce).
- Exceptional communication, leadership, and interpersonal skills.
- Ability to thrive in a dynamic, fast-paced environment, with flexibility to work evenings, weekends, and holidays as needed.
Company Profile:
MNUFC is a professional soccer club playing in Major League Soccer (MLS), the top tier of soccer in North America, and which operates under the oversight of the U.S. Soccer Federation, a member of FIFA. The Club is headquartered in Golden Valley, MN. Soccer operations are located at the MNUFC Training Center in Blaine, MN, and the team plays its home matches at Allianz Field in St. Paul, MN.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.