Chicago Blackhawks logo
30 May 2024

Manager, Digital Engagement

🇺🇸 Chicago, IL, USA
Full Time
7+ years exp.

Job Title: Manager, Digital Engagement

Department: Digital

Reports to: Director, Digital

# Direct Reports: 2

Perks and Benefits:

FREE: breakfast, lunch, parking, on-site gym and training classes, and gym membership at Chicago Athletic Clubs. Free Peloton membership, casual dress environment, access to United Center concert events, competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance), comprehensive PTO package, social events, volunteer opportunities, and focused learning and development.

What It’s Like Working Here:

The Chicago Blackhawks experience isn’t just on the ice. Our office, located in the United Center, promotes a fun, engaging, fast-paced and collaborative atmosphere where we can celebrate both hockey and each other. Our commitment to curating an environment where all individuals feel empowered to bring their best self to work each day can be seen throughout our organization. Whether you are a job seeker looking to join the organization, a current member of our amazing team, or someone looking to help support our mission, our goal is the same – to reimagine the potential of hockey, which we strive to achieve through memorable, inclusive experiences.

The Ideal Candidate:

A strong foundation in data-driven creative strategies and a proven track record of developing digital campaigns that captivate audiences. The ideal candidate will demonstrate a unique blend of analytical prowess and creative thinking, showcasing their ability to harness insights to conceptualize impactful campaigns across digital platforms including social media, website, and mobile app. This role calls for a leader who can inspire teams, drive creative content strategies, and elevate fan engagement experiences to new heights of success, ultimately scaling revenue and reinforcing the Chicago Blackhawks market share.

The Top Shelf:

The Digital Engagement Manager will play a pivotal role in shaping the Chicago Blackhawks online presence and fostering meaningful connections with fans across various digital platforms. This position will lead a dynamic team in developing and executing innovative social media strategies, optimizing mobile app experiences, and developing website pages that are strategically crafted to enhance user experience and achieve business objectives. Through strategic vision and creative expertise, the Digital Engagement Manager will drive engagement, cultivate brand loyalty, and elevate the digital experience for fans year-round.

Centralized planning and support for all digital engagement initiatives across the Chicago Blackhawks brand portfolio, including but not limited to minor league affiliates, Amateur Hockey, and retail is also expected in this role.

How You’ll Contribute:

Planning and Execution

  • Develop and implement comprehensive content strategies tailored to each digital platform, ensuring alignment with overall brand objectives and audience preferences.
  • Oversee the creation and curation of engaging social media content including written copy and multimedia assets.
  • Implement strategies to encourage user-generated content, foster active engagement and interaction with fans across all social media platforms.
  • Lead the development of intuitive and engaging user journeys across the Chicago Blackhawks website that effectively communicates brand messaging, season coverage, and drives desired actions for revenue initiatives. Ensure all content is compelling, informative, and aligned with SEO best practices to increase web traffic.
  • Collaborate with cross-functional teams to enhance the user experience and functionality of the mobile app. Drive initiatives to improve app engagement, retention, and conversion rates through intuitive design, personalized content, and innovative features.
  • Understand evolving strategies and best practices within the social media industry to inform creative approach and messaging.
  • Develop robust content ecosystem to deliver against omnichannel distribution strategies.

Performance and Measurement

  • Collaborate with Business, Strategy, and Analytics team to monitor trends, track meta-data, and analyze digital content performance across various platforms.
  • Ability to develop actionable insights from campaign recaps to inform future strategic plans.


  • Build and foster a team of high-performing digital coordinators across social, website, and mobile app marketing channels.
  • Hire and provide leadership of full-time staff, including ongoing coaching, professional development, and timely performance feedback.
  • Foster a collaborative and innovative work environment that encourages creativity and continuous learning as platforms change and new technologies emerge.
  • Ability to interface with external agencies, creative partners, and NHL league office as needed.

Player Stats and Qualifications:

  • 7+ years of relevant experience in Marketing, Communications, Digital Media or a related field. Sports experience a plus.
  • 2+ years leading and developing a team, experience with driving positive cultural change in growth situations a plus.
  • Deep understanding of social media platforms, mobile app development, and editorial content management systems.
  • Experience with Deltatre Forge, YinzCam, and Adobe Suite preferred.
  • Ability to prioritize, manage, and complete multiple projects and activities with simultaneous deadlines.
  • Positive attitude and strong work ethic a must, must have a “team-first” mentality with an eagerness to learn.
  • Should be extremely organized and detail oriented, with a focus on quality and consistency.
  • Demonstrated aptitude for driving results.
  • Ability to address, adapt to, and overcome challenges in a fast-paced, dynamic environment
  • High attention to detail
  • Demonstrates Chicago Blackhawks core values of integrity, curiosity, empathy, collaboration, and originality

The Team:

The Chicago Blackhawks started their journey as one of the NHL’s “Original Six” professional ice hockey teams in 1926. Members of the Central Division in the NHL’s Western Conference and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015), the team calls the United Center home.

Each day the Team works to uphold our mission to reimagine the potential of hockey. At its core, the team and greater organization uphold its mission through its core values centered around integrity, curiosity, empathy, collaboration, and originality. They are fiercely dedicated to evolving and delivering new and legendary fan experiences and captivating new and diverse audiences, both on and off the ice. As part of their unwavering commitment to drive impact and purpose in the Chicago community, the organization opened the Fifth Third Arena (the team’s official practice facility and community space for youth hockey development), continues to make expansions to the Chicago Blackhawks Foundation, and acquired the AHL team the Rockford IceHogs.

The Chicago Blackhawks continue to grow in its commitments to honor and celebrate Black Hawk's legacy by offering our platforms, making meaningful contributions, collaborating with Native American people, and reimagining ways to support the many Native American people and communities they live amongst and alongside. They engage in this work through their formal partnership with Black Hawk’s ancestral tribe, the Sac and Fox Nation of Oklahoma, which the tribe established with the Chicago Blackhawks in 2021.

The Chicago Blackhawks is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applications will receive consideration for employment without regard to gender, race, religion or religious creed, color, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.

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