The Manager, Player Marketing Operations is a member of the Player Marketing team, and is primarily responsible for managing the team that creates and distributes original content for MLB players’ social media accounts in the mission to build and elevate their individual brands. This role will actively collaborate with the department leader and peer(s) to identify social media opportunities and resources to support player brand-building efforts.

CANDIDATE PROFILE

Education and Experience

4 year degree from an accredited university in marketing, advertising, communications, business, or related field and 4+ years experience in marketing or related functional area; OR equivalent relevant experience
Proficiency in Google, and Microsoft office applications and Asana
Demonstrated knowledge of current social trends
Proficiency with mainstream social media platforms and Greenfly application
Experience working directly with athletes (whether at a club, league or agency) preferred
Baseball and sports enthusiast preferred

ESSENTIAL FUNCTIONS

Conducting Core Work Activities

Partners with players and their representatives to identify and leverage various brand-building resources by way of the Player Marketing Team at MLB
Collaborates with department leader to understand strategic opportunities for players to build or elevate their brand with new audiences to introduce and engage new audiences to Major Leagues Baseball
Manages the player social program by providing photos, videos, in-game highlights, custom graphics, and hype videos to players via the Greenfly app
Manages repository of social media assets which players are proactively provided, or can request on-demand from the player social team
Oversees team of social coordinators to distribute and create engaging content that can be provided directly to players or archived in internal repositories for future use as needed
Serves as an additional resource or point of escalation within the player marketing team, to provide seamless, accessible social content on a consistent basis to build strong, personal social feeds
Extends social media resources to select prospects and MiLB players
Explores and makes recommendations for expanding the opportunities, offerings, and resources provided by the player social team
Oversees the player request process by which marketers make requests of MLB players for appearances on MLB platforms
Leads communication between Player Marketing and other stakeholders as it pertains to player requests, player appearances on MLB platforms, and additional matters of Player Marketing business
Tracks player requests and provides insights to stakeholders to help improve the effectiveness and efficiency of overall process

Managing Responsibilities with Stakeholders

Demonstrates understanding of business priorities
Develops specific goals and project plans to prioritize, organize, and accomplish work in support of business priorities
Collaborates with team members, internal/external partners, and stakeholders to execute against project objectives
Provides ongoing status updates to share progress against established goals, gaps, and support needs to maintain progress against project plans
Actively solicits stakeholder feedback and responds to concerns in a timely manner
Communicates in a clear and concise manner that is easy to understand

Leading Others

Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization
Sets goals and manages performance of direct report(s) using the established performance review process
Supports learning and development of direct report(s)
Facilitates regular, ongoing communication with direct report(s)
Promotes adherence to internal policies, holding self and direct report(s) accountable to those policies

MLB CORE COMPETENCIES

Deliver Success

Demonstrate ambition and enthusiasm when taking on challenges
Proactively take action, holding self and others accountable
Be agile and prepared to quickly adapt when priorities unexpectedly shift

Critical Thinking

Logically analyze data and systematically weigh options to determine the best solution
Make sense of complex and sometimes contradictory information to solve problems
Apply knowledge of functional industry and organization to develop new approaches or strategies

Collaboration

Remove barriers and work in partnership across organizational boundaries to accomplish goals
Promote a positive team environment and take time to raise morale
Seek out diverse viewpoints and practice inclusive treatment of others

Communication

Convey written and verbal messages that effectively inform and gain interest or support
Successfully determine the appropriate parties that need information and communicate in a concise, timely manner
Actively listen to gain a full understanding of what was said

Relationship Management

Build trusted relationships, networks, partnerships, and alliances
Connect with others in a transparent and honest manner
Anticipate and fully service the needs of stakeholders, including colleagues, owners, clubs, corporate partners and fans

Developing Self and Others

Proactively pursue opportunities to learn and build new skills
Seek and provide feedback to strengthen and improve development areas
Actively learn through experimentation, using success and failures as learning opportunities

Per the NYC pay transparency law, the hiring range for this position is $75,000 to $110,000.