Manager, Lifecycle Marketing

About the Position

The Golden State Warriors are looking for a Manager to design and deliver data-driven campaigns that ignite fan engagement, increase conversion, and drive loyalty for Chase Center Events and Warriors games. In this role, you will flourish in a dynamic atmosphere, foster a positive team spirit, and work closely with internal partners to craft communications that educate, inspire, and delight customers through key lifecycle moments via email, push, and SMS notifications. This position reports to the Vice President, Growth & Retention.

Come share your expertise while learning more about this growing sports and entertainment organization that values your initiative and dedication!

This is a full-time position based onsite in San Francisco, CA.

Key Responsibilities

• Manage CRM Campaign calendar for all Chase Center and Golden State Warriors events
• Partner cross-functionally with Marketing Ops, Corporate Partnerships, Digital, PR, Ticketing, Legal, and other teams to gather, align, and develop personalized campaign requirements for optimal customer interactions
• Conceptualize, deliver, and analyze effective batched email marketing, push notification, and SMS programs from initiation to optimization
• Leverage customer segmentation insights to identify process improvements and strategize engagement tactics
• Outline and deliver communication test plans and collaborate with Business Analytics & Strategy team to generate actionable insights from A/B and time-series testing for continuous campaign improvement
• Track competitive market and industry trends and present findings to leadership team
• Other duties as assigned

Required Experience & Skills

• Bachelor’s degree or equivalent work experience
• Minimum 5 years in CRM, email, mobile and/or digital marketing
• Deep understanding of lifecycle campaigns with meticulous attention to detail
• Data-driven and experimental mentality with a passion for rapid A/B or time-series testing, and the ability to report campaign results and translate them into actionable recommendations for future optimization
• Superior attention to detail; strong editing and problem-solving skills
• Ability to build positive working relationships with peers at all levels
• Excellent written and verbal communication
• Impeccable time management, prioritization, and multitasking skills; ability to meet deadlines and last-minute requests

Time Commitment

• Ability to work extended hours including weekends and holidays as needed to meet business requirements

Compensation

• $108,000 - 114,000 + Bonus
• Comprehensive Medical, Dental and Vision benefits for employees and dependents
• Employer 401K match
• Vacation, Summer Half-Day Fridays and a generous paid time off plan for pregnancy and parental leaves
• Warriors home tickets, team store discount and more!

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Golden State Warriors is an equal opportunity employer.

We will ensure that qualified applicants with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Want to learn more about who we are and what we value? Visit www.warriors.com/employment