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Job listing closed on 13 May 2024
27 Apr 2024

Manager, Partnership Activation

🇺🇸 Columbus, OH, USA
Full Time
4+ years exp.

Job Description
Columbus Crew is currently seeking an enthusiastic and highly motived Manager, Partnership Activation to join a dynamic team, working within the Corporate Partnership department to optimize various partner relationships.

Essential Functions, Duties and Responsibilities

  • Support Partnership Activation team on a portfolio of local partnership accounts. Proactively and consistently engage with partners to build and maintain strong, long-lasting relationships
  • Coordinate and execute key elements of assigned partner contracts while understanding partner’s business and their goals/objectives for their partnership with Columbus Crew
  • Responsible for tracking and monitoring client’s assets and monthly inventory needs
  • Build effective working relationships with other Crew departments including Ticket Sales, Operations, Community Relations, Digital, Marketing, etc. to strategize fulfillment of all partnership assets
  • Act as corporate marketing consultant to partner contacts to develop and deliver on impactful, effective and measurable sponsorship platforms
  • Track all partnership fulfillment costs and strategically allocate funds to stay within fulfillment budget for each partner account
  • Manage and execute partner activations, VIP experiences, hospitality spaces, sweepstakes, promotions and other elements during matchdays
  • Compile and create event specific recaps, midseason recaps, and end-of-year recaps for all assigned corporate partners to demonstrate asset fulfillment and ROI
  • Regularly support Corporate Partnerships Sales team with communications and ideas/solutions for current partners and prospective partners while ensuring partnership elements comply with team, stadium and league guidelines
  • Assist in the planning and execution of department events such as annual Client Trip and hospitality/prospecting functions
  • Analyze media valuations, demographic/psychographic metrics and other industry trends.
  • Manage various projects or disciplines within the Corporate Partnerships department that will positively impact the entire team and their strategy for current and new partners. Such disciplines could include community relations projects, social media strategies, club events, hospitality programs, etc.


  • Four-year college degree in Sports Management, Marketing, Business or other relevant field preferred

Work Experience

  • Minimum 4-6 years of professional sports marketing, sales, activation, and/or agency experience

Competencies (KSAs)

  • Strong work ethic and positive attitude
  • Team-oriented and self-sufficient with good judgment
  • Ability to multi-task, be proactive, and take initiative
  • Very strong interpersonal and communication skills, both written and verbal
  • Flexible and comfortable in a fast-paced working environment
  • Ability to think quick on your feet and to handle conflict resolution
  • Ability to think creatively as it pertains to developing marketing and activation campaigns
  • Well organized with consistent attention to detail
  • Comfortable and experienced with public speaking and group presentations
  • Ability to work nights, weekends, and holidays