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Chicago Fire Football Club logo
8 Nov 2024

Specialist, Digital Marketing

🇺🇸 Chicago Loop, IL, USA
Full Time
2+ years exp.

Chicago Fire Football Club is a Major League Soccer team that was founded in 1997. Under new ownership, the Club recently returned to Chicago’s iconic Soldier Field, opened a new 50,000-square foot office in the heart of the city, and will unveil a premium state-of-the-art Performance Center in January 2025. With tremendous growth and expansion, the Club is laying the foundation for an audacious and ambitious vision that will transform the brand and the company in the coming years.

At Chicago Fire Football Club, we’re on a mission to entertain, serve, and unite Chicago by delivering excellence on and off the pitch to ensure a world-class experience. As a club we let our values guide everything we do: we uphold uncompromising integrity, show respect for all at all times, never settle for less, constantly innovate, and hold ourselves relentlessly accountable.

Position Overview:

Chicago Fire Football Club is looking to add a Digital Marketing Specialist to our Digital Marketing team. This role will report to the Director of Digital Marketing and will support the strategy and execution of integrated digital marketing and oversee the day-to-day ownership and maintenance of the team’s official website and mobile app.

In this role, the individual will continue evolving how the Fire think about utilizing digital channels and platforms to reach our fan base and how we drive tangible results for the organization and our partners. They will be responsible for increasing customer engagement by designing and executing scalable paid media campaigns and the overall editorial, content and marketing strategies across owned platforms. They will work cross-functionally on marketing efforts that span verticals and stakeholders across the organization.

Job Responsibilities:

  • Design, test and execute cross-channel marketing campaigns using paid media (Meta, X, TikTok, LinkedIn, Google Ads, Connected TV, Out-of-Home) through managed vendor/agency relationships.
  • Manage and execute day-to-day content and marketing strategies for Chicagofirefc.com and the Chicago Fire FC App, inclusive of push notifications, marketing placements, etc.
  • Build all product and/or initiative pages and lead the development of interactive microsites and webpages on an ongoing basis.
  • Maintain optimal website framework and user journey experience (UX) for Chicagofirefc.com, the Chicago Fire FC App and other enterprise digital platforms with a mobile-first mindset.
  • Execute A/B tests of key marketing materials and campaigns to drive continuous improvement.
  • Measure, analyze, synthesize and present key findings from paid and owned media campaigns to inform short and long-term business efforts.
  • Collaborate across all verticals (Ticketing, Corporate Partnerships, Soccer Business, BSA, etc.) to understand and execute against organizational objectives.
  • Liaise with Corporate Partnerships team for trafficking all sponsored digital ads and internal marketing placements for Chicagofirefc.com and the Chicago Fire FC App through Google Ad Manager.
  • Other duties as assigned

Required Qualifications:

  • 2-3 years’ experience with advertising technology and tools (Meta Ads, Google Ads, Pixels, Facebook Business Manager) and/or digital publishing/CMS management (Forge, Google Ad Manager, HTML, CSS).
  • Knowledge of digital marketing best practices and processes, including an understanding of paid and owned media, search engine marketing and mobile-centric web builds.
  • Ability to leverage a technical mindset with a creative and analytical approach to problem solving.
  • Ability to manage priorities and coordinate tasks to solve day-to-day challenges in a dynamic environment.
  • Possess executive presence, ability to partner with senior leaders as well as operationalize ideas and best practices.
  • Excellent written and verbal communication, organizational and project management skills.
  • Must display a strong work ethic and desire to build a career in professional sports
  • Excellent interpersonal and communication skills
  • Willingness to learn in a fast-paced environment
  • Ability to work non-traditional hours, in non-traditional settings, including all home games (or other work events) that fall on nights, weekends, and/or holidays

Please note:

  • Chicago Fire FC is committed to fostering, cultivating, and preserving a culture of diversity, equity, accessibility, and inclusion. Our diversity initiatives start with the recruitment and selection process; therefore, we’d like to welcome all diverse candidates to apply to opportunities within our Club.
  • CFFC is committed to providing equal employment opportunity and maintaining a workplace for employees and applicants for employment that is free from discrimination. The Company does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy), national origin, ancestry, ethnicity, citizenship, age, veteran or military status, disability, sexual orientation, sexual orientation or expression, marital status or any other characteristic protected by law. This policy governs all aspects of employment, including hiring, promotion, compensation, discipline, termination, and access to benefits and training.
    • If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, please contact the People and Culture Department at [email protected] to let us know the nature of your request and your contact information.

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