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Job listing closed on 13 Apr 2024
23 Mar 2024

Director, Social Media

🇺🇸 Sacramento, CA, USA
Full Time
6+ years exp.
US$100,000 – US$110,000 per year

Job Summary:

Direct the company’s day-to-day social media strategy, as well as the team members who support it. Drive advancement of the organization’s storytelling and engagement efforts for the Sacramento Kings, Golden 1 Center, Stockton Kings, and Kings Guard Gaming by developing tactics to enhance the online fan experience. Manage and support the career development of 7+ full- and part-time team members.

Key Responsibilities:

  • Lead social media strategy, focused on storytelling and engagement across online platforms, including websites, social media, and Sacramento Kings + Golden 1 Center App.
  • Manage marketing and partnership integration into social-related platforms, including ideation, planning, activation, and reporting.
  • Manage paid and influencer strategy to drive organizational online objectives.
  • Oversee home and away game and event coverage across brands.
  • Manage the use of analytics to test, support, report, benchmark, and guide the evolution of storytelling and engagement strategy.
  • Actively maintain industry best practices, including platform optimization and trends, and recommend innovative methods to enrich the fan experience online.
  • Collaborate across the organization to provide world-class customer service to internal and external customers.


  • Background in journalism, communications, video production, broadcasting, and/or social media.
  • 6+ years of experience producing and sharing multimedia stories to drive engagement for a global brand.
  • 5+ years of experience managing brand accounts on YouTube, Instagram, TikTok, X, Facebook, Weibo, LinkedIn, Reddit, podcasts, and emerging platforms to inspire lifelong fans.
  • 5+ years of experience developing and managing a team to establish and achieve ambitious goals.
  • Knowledge and use of Sony Mirrorless and Canon DSLR cameras.
  • Astute in Adobe Creative Cloud Suite, Final Cut Pro, WordPress, Livestream, and WSC.
  • On the leading edge of the latest trends impacting culture with a history of filtering and adapting those that can help advance an organization’s connection with its worldwide fanbase.
  • Savy with the latest web, mobile and social platforms, and related metrics.
  • Excellent written and verbal communication skills, as well as experienced copy editor.
  • Working knowledge of Microsoft 365, artificial intelligence, and related platforms to drive business forward.
  • Knowledge of the NBA, Sacramento Kings, entertainment, esports, and pop culture.
  • Passionate about and committed to leadership, teamwork, responsiveness, and customer service.
  • Motivated to thrive in fast-paced, detail-oriented workplace.
  • Regularly work days, nights, weekends, holidays, as well as travel.


The offer range for this full-time, exempt position is $100,000 - $110,000 + a 10% annual discretionary bonus. Final offers for this role will be made within the parameters of the offer range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following:

  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Self-Directed Time Off + 11 Paid Holidays
  • Employer 401(k) match
  • Flexible Work Schedule
  • Sacramento Kings home game tickets, team store discounts, and more!