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Job listing closed on 1 Feb 2024
30 Jan 2024

Director, Digital & Content

🇺🇸 Sacramento, CA, USA
Full Time
7+ years exp.
US$100,000 – US$110,000 per year

Summary: Direct the company’s day-to-day digital and content strategies, as well as the team members who support them. Drive advancement of the organization’s storytelling and engagement efforts for the Sacramento Kings, Golden 1 Center, Stockton Kings, and Kings Guard Gaming by developing tactics to enhance the online and in-venue fan experience. Manage and support the career development of 15+ full-time and part-time team members.

Key Responsibilities:

  • Lead Content strategy, focused on storytelling and engagement through video production featured online and in-venue.
  • Lead Digital strategy, focused on storytelling and engagement across online platforms, including websites, social media, and Sacramento Kings + Golden 1 Center App.
  • Manage marketing and partnership integration into content- and digital-related platforms, including ideation, planning, activation, and reporting.
  • Manage paid and influencer strategy to drive organizational online objectives.
  • Manage long-form docuseries, including pre-production, editing, filming, story, review, posts, and promotion.
  • Oversee home and away game and event coverage across brands, including nights, weekends, and holidays.
  • Manage the use of analytics to test, support, report, benchmark, and guide the evolution of storytelling and engagement strategy.
  • Actively maintain industry best practices and recommend innovative methods to enrich the fan experience online and in-venue.
  • Collaborate across the organization to provide world-class customer service to internal and external customers.


  • Background in journalism, communications, video production, broadcasting, and/or social media.
  • 7+ years of experience producing and sharing multimedia stories to drive engagement for a global brand.
  • 7+ years of experience managing brand accounts on YouTube, Instagram, TikTok, X (Twitter), Facebook, Weibo, LinkedIn, Reddit, podcasts, and emerging platforms to inspire lifelong fans.
  • 5+ years of experience developing and managing a team to establish and achieve ambitious goals.
  • Expert knowledge and use of Sony Mirrorless, Canon DSLR, and RED Digital Cinema cameras.
  • Astute in Adobe Creative Cloud Suite, Final Cut Pro, WordPress, Livestream, and WSC.
  • On the leading edge of the latest trends impacting culture with a history of filtering and adapting those that can help advance an organization’s connection with its worldwide fanbase.
  • Savy with the latest web, mobile and social platforms, and related metrics.
  • Excellent written and verbal communication skills, as well as experienced copy editor.
  • Working knowledge of Microsoft 365, artificial intelligence, and related platforms to drive business forward.
  • Advanced knowledge of the NBA, Sacramento Kings, entertainment, esports, and pop culture.
  • Passionate about leadership, teamwork, responsiveness, and customer service.
  • Motivated to thrive in a fast-paced, detail-oriented workplace.
  • Regularly work days, nights, weekends, holidays, as well as travel.


This exempt position offers a base salary ranging from $100,000 to $110,000, with additional bonus earning potential. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following:

  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Employer 401(k) match
  • Self-Directed Paid Time Off
  • Cell Phone Stipend
  • Sacramento Kings home game tickets, team store discounts, and more!