REPORTS TO: Manager, Integrated Marketing

SUMMARY

The Coordinator, Integrated Marketing is responsible for assisting in the marketing department’s efforts to cultivate the next generation of lifelong fans for the New York Giants. The role will provide support to all areas of the team including Brand Strategy, Brand Marketing & Activation, Fan Development and Influencer Marketing. From researching how to grow & diversify our fan base to executing best-in-class brand marketing programs, this individual will be a strategic and creative thinker, highly organized and collaborative teammate, who helps move the business forward across multiple priority initiatives.

JOB DESCRIPTION – WHAT YOU WILL DO:

Assist in the overall marketing strategy and execution of the teams international marketing planning
Ideate, craft and execute marketing campaigns that target key fan demographics, with a focus on Latino and youth
Assist with the development and programming of the influencer marketing program, including VIP hosting on game days
Continuously ideate, identify and share strategic, innovative and monetizable brand initiatives & experiences
Work collaboratively with various internal departments in executing all projects (including but not limited to; sponsorship, social, digital, creative and production)
Assist in the development of promotional briefs, creatives briefs, presentation decks and recap decks to be shared with internal and external partners
Research and develop best practice presentations to help drive direction and strategy in planning phases of campaigns
Develop timely recap materials for key initiatives
Formulate and submit creative design requests from Brand Marketing: tracking, scheduling, and managing workflows to ensure all deadlines are met and elements are delivered on-brief
Support team with guiding process/workflows, managing against deadlines, scheduling meetings and recapping next steps

CANDIDATE PROFILE – WHO YOU ARE:

2-3 years of experience working in Marketing, ideally with sports, entertainment and/or media organizations
A highly collaborative, adaptable team player with the capacity to excel in a fast-paced environment
A self-starter with a positive, can-do attitude and solutions-based approach
Excellent attention to detail and proactive communicator
Able to manage projects and processes, while delivering results on timeline
Skilled in nurturing meaningful, trust-based internal & external relationships
Knowledge of industry trends and passion to learn, absorb and share about best practices
Bachelor’s degree is required

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.