NASCAR banner
Job listing closed on 19 Mar 2024
3 Dec 2023

Director, Sales

🇺🇸 Daytona Beach, FL, USA
Full Time
5+ years exp.

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is seeking an experienced sales minded, results driven individual who can develop and secure corporate sponsorships and large-scale hospitality partnerships for Daytona International Speedway, Talladega Superspeedway and Homestead-Miami Speedway.

The Director of Sales will work from NASCAR corporate offices in Daytona Beach, Florida and will be primarily responsible for generating new revenue, while renewing and upselling existing regional accounts. This role will involve a high volume of prospecting new business and building relationships with industry clients.


  • Collaborate with the VP of Sales on priorities, approach to the market and daily prospecting
  • Responsible for establishing new sponsorship & hospitality partnerships
  • Responsible for identifying new revenue opportunities at track to sell against
  • Prospect new clients, grow revenue from existing clients, and strengthen customer relationships
  • Meet and exceed weekly/monthly corporate revenue goals
  • Research and identify industries or organizations to pitch sponsorship/hospitality opportunities while also tracking local, regional, and national trends
  • Work in coordination with Partnership Services team to ensure proper execution of deliverables and maintain customer service excellence
  • Assist in annual revenue/expense budget preparation
  • Other duties as assigned by the VP of Sales


  • Minimum of 5+ years of proven sales experience within live sports and entertainment
  • Bachelor’s Degree required, preferably in Sport Management
  • Understanding of sponsorship/hospitality sales, event marketing and activation process
  • Ability to confidently communicate the value of sponsorship & hospitality offerings
  • Excellent relationship building and interpersonal skills, with the ability to interact comfortably and effectively with internal and external clients
  • Highly self-motivated with a strong work ethic, results oriented, and the ability to thrive in a fast-paced environment
  • Must be able to work/travel evenings and weekends, as required
  • Strong computer skills in all aspects of Microsoft Office and CRM

Apply Now!

Learn more about this role and our team by applying at for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.