Social Media Producer (US Content)

Location:

Manchester, GB

Opening Date: 28 Oct 2024

Full Time / Part Time: Full Time

Contract Type: Permanent

Closing Date of Applications - 11/11/2024

Our Story

Manchester City is an English Premier League club whose roots began in East Manchester. From its first incarnation as St Mark’s West Gorton in 1880, the club became Manchester City FC in 1894. Behind each title lies emotion, moments and memories that resonate with millions of supporters around the world. Manchester City fans are known for their commitment and togetherness, as a Club that fights to the end.

Our Winning Team

MCFC is built on a vision for sustainability, with an academy structure designed to support long-term first team success, to engagement with the communities in which we reside. Together with our passionate fans and valued network of partners, we are developing Manchester City’s future history.

Based in Manchester, the Social Media Producer for City Studios US will be responsible for creating social first video content for our US audience. The person must be full of actionable ideas that can excite and engage our existing fanbase and new audiences, drawing from both our football resources and wider culture to create compelling content.

This is Your City

As part of our team, you will be entitled to 26 days annual leave plus an additional day off for your birthday, private healthcare and a simply health cash plan, an annual discretionary bonus, plus a range of partnership and lifestyle discounts.

Your Impact

1. Responsible for ideation and execution of social-first video content for Man City’s US audience. The content must excite and engage, not just through maximising our football footage but by finding stories and trends from our fanbase and wider culture.

2. Develop a content calendar that will deliver audience growth and drive content KPIs, including active users and engagement from existing and new fans.

3. Develop a network of contacts to help supercharge Man City’s growth in the US. This might include creators, influencers, rightsholders, broadcasters and fans from the world of football and beyond.

4. Build strong relationships with the City Studios editorial in the UK, driving knowledge sharing, learnings that will benefit the wider Manchester City brand

5. Work with the wider marketing team to ensure that editorial content in the US is working seamlessly with our wider marketing strategies.

What we are looking for

Essential

• Demonstrable evidence of creating outstanding social video content to drive audience growth.
• A deep understanding of what content gets audiences engaged particularly when targeting a US audience
• A deep understanding of production / content creation
• A deep understanding of the social media landscape and individual social platforms
• Experience of editing in Adobe Premiere Pro
• High editorial standards and judgement
• Community management knowledge and experience
• Brand and commercial awareness
• Highly organised with attention to detail
• Experience of working in a publishing environment
• Track record of creativity
• Ability to work within and accommodate US time zones

Desirable

• Knowledge of American sporting culture
• Experience of managing large sports social media accounts
• Media law knowledge
• English and Spanish speaker
• Presenting skills
• Experience of appealing to/working within a US market

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.

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