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Job listing closed on 22 Mar 2024
12 Dec 2023

Manager, Brand & Integrated Marketing

🇺🇸 New York, USA
Full Time
5+ years exp.
US$75,000 – US$85,000 per year


We aspire to be one of the top leagues in the world, as defined by our quality of play, the passion of our fans, the relevance of our clubs and the value of our enterprise. Fans can now stream every MLS match, every Leagues Cup match, and hundreds of MLS NEXT Pro and MLS NEXT matches on MLS Season Pass, worldwide. The league is comprised of a mix of homegrown and international star players attracting larger audiences on a global stage. Our marketing efforts are critical to the support of the growth of our product on and off the field.

The Manager, Brand & Integrated Marketing ensures that MLS Marketing continually has its pulse on culture, supports outstanding marketing efforts that build value and desirability in the brand, drives increased fandom, and elevates the quality and efficiency of our output.


  • Lead and support a broad range of marketing projects, including seasonal campaign roll-out and execution, high priority match support, and Club-related marketing initiatives.
  • Work with commercial partners to provide MLS and Club integration recommendations and guidance across their individual campaign expressions.
  • Assist in the execution of Big Events (e.g. MLS All-Star, MLS Cup), including management of creative needs, local grassroots promotional efforts, and enhancing in-market opportunities to drive scale for fan-facing events (e.g. concerts).
  • Support marketing efforts for special projects across and related to MLS properties (digital products, MLS Go, Apple partnership marketing etc.)
  • Provide assistance across the development and execution of our season long influencer & culture strategy, including agency partner management, end to end talent management, and performance reporting.
  • Compile, manage, track relevant insights and data of each marketing initiative to assist in the development of campaign recaps (Big Events, influencer campaigns etc.)
  • Elevate the quality of brand output, providing relevant market research, presentation assistance and creative development of brand campaigns.
  • Track and oversee the team budget, which may include, but not limited to, receiving and logging invoices, facilitate creation of POs for billing, etc.
  • Assist in launching local market paid activations for Big Events


  • Bachelor’s Degree or equivalent
  • 5+ years’ proven experience in a brand marketing & strategy, creative, project management role, leading cross-functional efforts

Required Skills

  • Ambitious with an eagerness to learn and grow
  • Catalyst of innovative thinking to grow the beautiful game in North America
  • Highly self-motivated – ability to assume personal responsibility and accountability
  • A strong communicator with a can-do, positive outlook and a strong desire to get things done
  • Superior attention to detail and tried ability to run multiple, opposing priorities simultaneously without sacrificing the ability to fully implement
  • Ability to succeed in a fast-paced, innovative, and evolving industry
  • Strong interpersonal skills and effectively communicate, both written and verbally
  • Passionate about the cultural landscape including but not limited to music, fashion, influencers.
  • Proficiency in Word, Excel, PowerPoint and Outlook
  • Demonstrated efficient decision making and problem-solving skills
  • High-level of commitment to a quality work product and organizational ethics, integrity and compliance
  • Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays`

Desired Skills:

  • Passion and knowledge of soccer
  • Knowledge of Spanish language (business proficiency)
  • Understanding of the Latinx market, a plus

Total Rewards

Starting Base Salary: $75,000 – $85,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent through the following:

  • Benefits – comprehensive and competitive medical, dental, and vision benefits, as well as a suite of programs to promote well-being including a $500 Wellness Reimbursement. A generous PTO offering, and hybrid Office/Remote Work Schedule are also offered to promote Work-Life balance.
  • Career & Professional Development – on the job training, feedback, and ongoing educational opportunities to continue your personal and professional development.
  • Employee Engagement – office perks, discounts and employee events that go “beyond the traditional paycheck” to make you feel a part of our team and inspire you to elevate the Game!

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We are committed to providing equal opportunity and reasonable accommodations to employees with disabilities. MLS/SUM aligns with the Americans with Disabilities Act and all other applicable federal, state, and local laws regarding disability discrimination and accommodation.