About the role
Retail Graphic Design Manager
We have an exciting opportunity for an individual to join our Liverpool FC team as a Retail Graphic Design Manager. You will be a part of a newly shaped LFC Retail marketing team whose purpose is to drive awareness, interest, desire, conversion, and retention across various LFC Retail sales channels, products, and services in the UK and across the globe.
You will lead, support and inspire a team of three designers in the management and delivery of a large volume of retail focused design/marketing assets required by the Club as well as working closely with various internal and external stakeholders in the development of our marketing content – ensuring its fit for purpose for the full marketing mix, our sales channels and their respective audiences.
What will you be doing?
This is an important role in the LFC Retail department that requires a creative individual with a proven ability to motivate and work with a team to deliver successful design assets. You will be key brand guardian and a stakeholder in the development of the brand forming strong relationships across the department to ensure what the marketing design team deliver is always optimised to set us up for success.
Day to day management and responsibility for the delivery of all LFC Retail marketing graphic design content. This covers the full marketing mix and our owned digital and physical sales channels.
You will project manage and plan specific projects, campaigns, visual gudielines and B2B assets including the preparation of briefs, scheduling, and tracking timelines, milestones and deliverables, ensuring they are on time and in line with our strategy and insight. Once a campaign has been completed - support in wrap-up reports to include any recommendations from a design perspective.
Work closely with sales and marketing channel owners to understand their audiences and what success looks like from a creative output perspective. Share previews of relevant campaigns and content to internal and external stakeholders to ensure they can plan successful support of the campaigns and their objectives.
Other key responsibilities include:
- Manage relationships with colleagues and creative agencies to ensure all stills, video and creative output are on brief and fit for purpose across relevant sales and marketing channels.
- Ensure optimised assets, best practice and success stories are being delivered to the Clubs international retail partners.
- Act as the product owner for all relevant retail focused asset management sites and sharing sites. This includes working with the team to ensure all rights holders and channel managers receive assets by agreed deadlines.
- Be a co-guardian for the visual identity of Liverpool FC Retail. Playing a lead role with other key stakeholders in the evolution of our brand identity.
- Support in the planning and management of relevant budget lines such as store windows, point of sale and print.
- Lead regular team meetings and individual 1:1s. Help to upskill the team by developing team PDPs plans where applicable and conducting bi-annual performance reviews.
Who are we looking for?
To be successful in this role you will have significant design experience with a recent focus on Digital as well as people management experience. You will understand how to successfully use a variety of different creatives across different marketing and sales channels as well as a proven ability to research, compile and project manage to delivery multi-channel creative assets.
- Bachelor’s degree in a relevant field.
- Highly skilled within Adobe Creative Suite, specifically Adobe Photoshop, Illustrator & InDesign.
- The ability to inspire, motivate and up-skill a team of designers.
- Experience of gathering and presenting content, project plans and insights to key stakeholders.
- Successful agency/stakeholder management.
Why should you apply?
This is a full-time permanent role working 35 hours per week. Your main base will be our Chapel Street office which is close to local bars, shops and restaurants and has great views over the river Mersey.
To reward your hard work and commitment we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days) and a contributory pension scheme.
You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.
At Liverpool Football Club, we have an unwavering commitment to equality, diversity and inclusion and are always looking to making a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association’s Football Leadership Diversity Code and being recognised as a leader in this important area on and off the pitch. We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business. If you share our enthusiasm and passion for inclusivity, then we want to hear from you.
Liverpool FC is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all Colleagues and Volunteers to share this commitment.
