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22 Mar 2024

Senior Director of Marketing

🇺🇸 Jacksonville, FL, USA
Full Time
10+ years exp.

About the Jacksonville Jaguars

The Jacksonville Jaguars are a professional football team and a member of the National Football League’s AFC South Division. The Jaguars are one of the NFL’s youngest franchises, playing their first regular season home game on September 3, 1995 in Jacksonville, Fla., and have since won four division titles. The Jaguars are owned by Shahid Khan, a visionary leader whose businesses include Flex-N-Gate, Fulham Football Club, All Elite Wrestling, Bold Events and Iguana Investments. Since 2012, Mr. Khan’s impact on the Northeast Florida community has exceeded $500 million, including charitable giving through the Jaguars Foundation, capital improvements to EverBank Stadium and the creation of Daily’s Place, which hosts upwards of 40 concerts a year. The Jaguars and Iguana Investments recently opened the state-of-the-art Sports Performance Center (Miller Electric Center), which now houses all of football operations for the Jaguars, including players, coaches and other personnel. Over the next several years, the Jaguars and Iguana Investments will complete Phase 1 of the Shipyards, a reimagination of the riverfront which will include a Four Seasons Hotel and Private Residences, an office building and modernized marina, as well as begin additional projects to transform the area around the stadium into a year-round, mixed-use sports and entertainment district.

The Jaguars company values are Passion, Respect, Innovation, Dedication and Empowerment (PRIDE). The Jaguars believe in the importance of diversity, continual learning and transparency. We also understand the role that excitement, originality and fun play in the workplace. All of these ideas come together to build a strong and dynamic workplace culture. Because of this, we are dedicated to, and encouraged by, leading the way in developing a distinct and inclusive team.


The Senior Director of Marketing is primarily responsible for leading marketing, branding, digital, experiential, and promotional strategies and tactical execution platforms for NFL Football, domestic and international, as well as for concerts & live events at Daily’s Place Amphitheater and EverBank Stadium.

Job Responsibilities

  • Oversee the entire Marketing department including brand strategy, performance and influencer marketing, social and digital teams and creative services including graphic design
  • Support revenue generation activities including partnership marketing and ticket sales & service to enhance sponsor and consumer value and increase ticket sales
  • Oversee all multi-pronged marketing functions including strategic marketing partnerships
  • Lead the integration of the marketing strategy and coordinate marketing plans with all functional departments
  • Implement measurable strategies that will drive customer acquisition increased brand equity
  • Develop a marketing plan that reaches target segments quickly and effectively
  • Establish a best-in-class mobile experience to best communicate and build community engagement
  • Lead the continued development of Jaguars social media initiatives to create a best-in-class social media presence
  • Develop and effectively communicate brand strategy
  • Work with cross functional marketing teams to ensure effective execution of brand strategies and campaigns
  • Lead the management of the marketing budget and calendar
  • Oversee digital marketing platforms including the Jacksonville Jaguars and Bold Events
  • Develop data-driven fan engagement strategies to help internal and external partners connect with the Jacksonville Jaguars
  • Execute integrated marketing platforms and campaigns that drive revenue and relevancy for the Jacksonville Jaguars
  • Provide leadership and support to all departments, domestic and international, to deliver value and integrate a consistent marketing message

Job Requirements


  • Proven experience in planning, delivering, and measuring strategic marketing, corporate partnership and sales campaigns
  • 10+ years of leading high performing marketing teams, preferably within sports, entertainment, live events, and concerts
  • Work with outside agencies and third-party partners
  • Bachelor’s degree in marketing or related field


  • Master’s degree in marketing


  • Strong leadership/management skills
  • Clear project management skills
  • Ability to thrive in a fast-paced environment
  • Creative and strategic thinker
  • Excellent analytical and interpersonal skills
  • Strong verbal and written communication
  • Proven success working collaboratively across multifunctional teams

Perks and Offerings

Here is insight into some of the perks and offerings of the Jaguars and Bold Events:

  • Health, Dental, Vision and Life insurance options
  • Mobile phone stipend
  • 100% match of the employee’s contribution, up to 5% of income, in company 401(k) program
  • 16 weeks of paid parental leave, including adoption. Leave Sharing option available
  • Company provided lunch, during the work week
  • Wellness Programs inclusive of: Employee Assistance Program through NFL Lifeline as well as Colonial Life; preferred access to mental health appointments; access to onsite weight facility; company sponsored rec leagues; significant discounts to local YMCA; wellness challenges
  • Team member recognition and mentor programs
  • 20 paid company holidays in addition to 17 days of PTO (that’s over 1 month of paid time off!); Summer Fridays
  • JagsU and various company and departmental training and development options
  • Various employee events and celebrations such as: an Employee Anniversary Celebration, PRIDE Awards Ceremony, Employee Days of Service, Employee Appreciation Day, a holiday party, quarterly all team meetings, happy hours and more
  • Opportunity to receive tickets to various events such as Jaguars home games and concerts, as well as other local, ticketed events
  • Various other perks and discounts through local partners
  • Onsite notary
  • Perks and offerings are subject to change and may be dependent upon role

View http://www.jaguars.com/careers/ to learn more about what it means to be a part of the Jaguars team!

Applications are being accepted online only. Please do not call to apply for this position. Please provide complete information. An incomplete application may affect your consideration for this position. The Jacksonville Jaguars are committed to a policy of equal employment opportunity and will not discriminate against an applicant on the basis of race, color, religion, creed, national origin, ancestry, sex, age, disability, veteran status, genetic information or any other legally recognized protected basis under federal, state or local laws, rules, or legal requirements.

By submitting this application, you understand that you may be subject to a pre-employment drug test. You certify that the information in your application is true, correct and complete. You authorize the Jaguars and their representatives to contact your prior and current employer and other references and all others for purposes of confirmation of the information you have provided. You understand your application is subject to, among other things, your eligibility to work in the United States.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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