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Job listing closed on 29 Mar 2024
14 Mar 2024

Marketing Manager

🇺🇸 Cincinnati, OH, USA
Full Time
3+ years exp.

Job Title: Marketing Manager

Department: Marketing

Reports to: Director of Marketing

Job Summary:

The Marketing Manager at FC Cincinnati will play a pivotal role in driving the club's marketing initiatives and brand awareness. The ideal candidate will possess a strategic mindset, and a proven track record of successful marketing campaigns. Reporting to the Director of Marketing, this individual will collaborate with cross-functional teams to develop and execute marketing strategies that align with the club's objectives and resonate with our diverse fan base. The Marketing Manager will be responsible for overseeing various marketing channels, including digital, paid media, and mobile while ensuring brand consistency and creativity. In addition to normal business hours, weekend, evening, and holiday work will be required as schedule and project workload dictates. Travel may be required.

What You’ll Do:

  • Develop and implement comprehensive marketing strategies in collaboration with the Director of Marketing
  • Collaborate with internal teams to create targeted communications and campaigns
  • Manage and execute marketing initiatives to support ticketing, sponsorship, retail, community relations, and promotional marketing
  • Analyze data and metrics to measure the success of marketing campaigns and make data-driven recommendations for optimization
  • Work closely with the Brand Marketing, Communication and Content teams to maintain a cohesive brand identity across all channels
  • Represent the marketing department at club events, league meetings, and other relevant forums.
  • Stay up-to-date with industry trends, competitor activities, and emerging technologies to drive innovation in marketing strategies.

What You’ll Need:

  • Bachelor’s degree in Marketing, Business, or a related field
  • 3+ years of professional experience in marketing, preferably in sports or entertainment
  • Proven experience in developing and executing successful marketing campaigns
  • Experience with people management
  • Experience in digital marketing, social media, and mobile platforms

What You’ll Bring:

  • Strong strategic thinking and creative skills
  • Familiarity with soccer and sports culture
  • Advanced communication and collaboration skills
  • Experience with marketing analytics and data-driven decision-making
  • Ability to thrive in a fast-paced, dynamic environment
  • Strong written communication skills

Match Day Responsibilities:

The Marketing Manager will have professional obligations at FC Cincinnati games during the season, including preseason, regular-season, post-season, and in-season tournaments. Additionally, any special events hosted by the club – including international friendlies – may be included.

Why You’ll Love FCC:

• Generous paid time off and holiday time

• Option for one work from home day per week (by department and schedule)

• Medical, Dental, Vision, Life Insurance, 401k plan with company match

• Short-Term & Long-Term Disability Insurance

• Maternity & Paternity Leave and Family Building Benefit

• Employee Assistance Program and free subscription to the Calm App

• Discount off merchandise in the FCC team store

• Community volunteer opportunities

• Professional development and frequent team building opportunities

• Employee recognition programs and referral programs

• Opportunity for complimentary staff tickets to home FC Cincinnati matches

About FC Cincinnati

FC Cincinnati is a Major League Soccer team playing at TQL Stadium in Cincinnati, Ohio. Originally founded in 2015 by Carl H. Lindner III and co-CEO Jeff Berding, FCC started play in the United Soccer League (USL) in 2016. FCC entered MLS as the 24th team in 2019. The club’s wide and diverse ownership group is led by controlling owner Lindner III; as well as managing owners Meg Whitman and Dr. Griff Harsh; Scott Farmer; and George Joseph.

FC Cincinnati opened the club’s privately funded, 26,000-seat soccer-specific TQL Stadium in the West End neighborhood of Cincinnati in 2021, a venue which has won numerous global awards including the World Football Summit Best Venue 2022 in Madrid and the 2022 Prix Versailles World Title in the Sports Category in Paris, France.

FC Cincinnati won the 2023 Supporters’ Shield – the annual award given to the team with the most points in the regular season – and clinched a spot in the 2023 MLS Playoffs for the second straight year. The club won the 2018 USL Regular-Season Championship in record-setting fashion and earned postseason berths in all three of its USL seasons. In 2017, FC Cincinnati also advanced to the semifinals of the Lamar Hunt U.S. Open Cup, a run that included victories over two MLS squads.

At FC Cincinnati, we take pride in our commitment to excellence and fostering a positive work environment. We were honored to be recognized as one of the best places to work in the Sports Business Journal in March 2024. As an organization we strive to create an environment where employees can grow, collaborate, and feel supported.

About TQL Stadium

TQL Stadium, home of FC Cincinnati, is one of the most ambitious soccer-specific stadiums in not only North America, but the world. Critically-acclaimed firm Populous designed an innovative and forward-thinking stadium that is one of the largest soccer-specific facilities in Major League Soccer. TQL Stadium has been named Best Venue at the 2022 World Football Summit in Madrid and the 2022 Prix Versailles World Title in the Sports Category in Paris, France.

The stadium has five team locker rooms, including a comprehensive team suite for FC Cincinnati that features a dressing room, coach’s office, lounge, equipment storage and the Mercy Health Center of Excellence for the team’s medical and game day fitness needs. Within the 18 months of the stadium’s completion, TQL Stadium has featured both the U.S. Men’s and Women’s National Teams, including the USMNT’s FIFA World Cup Qualification match vs. Mexico, and a concert by legendary rock band, The Who.

The closest seats are within 15 feet of the pitch at the $250 million, privately funded stadium. The design includes 53 traditional suites and 4,500 premium seats throughout four premium club spaces. FC Cincinnati’s supporters’ section, The Bailey, has grown to be more than 3,100 strong and loom over opponents at a 34-degree angle at the stadium’s north end. A 360-degree canopy roof covers every seat in TQL Stadium, but still allows sufficient sun in to grow a natural grass field.

About Mercy Health Training Center

In 2019, the club opened the state-of-the-art Mercy Health Training Center (MHTC) in Milford, Ohio. Designed by MSA Sport, the $30 million, 24-acre facility includes three full-size, lighted soccer fields – including two stabilized natural grass surfaces and one synthetic turf surface – as well as a goalkeeper-specific training area. The MLS team is housed in a 30,000 sq. ft., multilevel building abutting the fields, including a separate, 4,000 sq. ft. wing of the building for the FC Cincinnati Academy.

Additionally, there is a 3,000 sq. ft. maintenance facility on the property. In the design process, the MSA Sport design team benchmarked training grounds across the world, including the best in Europe, South America, and Asia. The goal of the design meets the original goal to develop one of the premier and most progressive team facilities in Major League Soccer and North America.

FC Cincinnati is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.