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Job listing closed on 29 Jun 2024
18 Jun 2024

Digital Marketing Specialist

🇺🇸 Frisco, TX, USA
Full Time
2+ years exp.

JOB SUMMARY: This position serves the Dallas Stars by providing specialized marketing strategy, planning and implementation in social media, web, traditional marketing, and email marketing. Additionally, this position will assist with marketing efforts with Stars merchandising and e-commerce. The incumbent is responsible for elevating the Dallas Stars’ ability to execute the numerous social media platforms that are required on a daily and game-to-game basis. The role necessitates a strong background in social and digital marketing as well as an inquisitive approach to keep up with the ever-evolving digital media landscape.


  • Assist in brainstorming, planning, and executing and report on social campaigns designed to integrate sponsors with digital channels
  • Assist Director of Marketing with brand marketing campaign concepts and take the lead on execution of marketing elements
  • Digital and social account management tasks including specs, digital reporting, screenshots and live links for social posts
  • Assist in implementing advertising schedule within Dallas Stars team media
  • Assist the Stars merchandise team with marketing and e-commerce effort
  • Take high resolution photos and videos to support online and offline content
  • Market Research; Commercial Outreach, Sales & Marketing Leads
  • Responsible for creation of content, initiatives, giveaways, promotions, etc.
  • Responsible for cultivating community corporate partners via social media channels
  • Assist the Stars Marketing and Digital department in all their essential functions, providing support in the following areas:
    • Social Media
    • Website
    • Media planning
    • Copywriting
    • Project Management
    • Corporate sponsorship integration
  • Conduct independent research on specific business topics that arise over the course of the fiscal cycle
  • Stay up-to-date on digital industry trends and suggest improvements where possible
  • Report and communicate project status to members of the Marketing team
  • Design and create social media templates, graphics, etc.


  • Bachelor’s degree in marketing, communications, or business-related field or equivalent experience
  • 2-4 years of business intelligence experience within the sports industry
  • Expertise and/or working knowledge of:
    • Adobe Creative Suite
    • Microsoft Office Products
    • PowerPoint
    • Social Media platforms (Facebook, x, Instagram, TikTok, LinkedIn and Threads)
    • Content Management Systems
  • Ability to multi-task, handle multiple projects simultaneously, and work under tight deadlines a must
  • Ability to effectively communicate with other departments and vendors
  • Ability to develop strategies to achieve organizational goals, including understanding organization’s strengths & weaknesses and adapting to changing conditions
  • Willing to work long hours including weekends and holidays

Physical Demands and Working Environment

While performing the duties of this job, the employee is required to stand, walk, sit, use hands and fingers, handle objects and office tools, reach, balance, stoop, kneel, crouch, talk, and hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The employee is exposed to an office environment, with noise levels usually moderate.

* This job description does not contain a comprehensive listing of activities, duties, or responsibilities. Other tasks and duties may be assigned as needed.

DSE Hockey Club, L.P. is an Equal Opportunity Employer