The Dallas Cowboys Brand & Marketing department is looking for a Coordinator, Marketing who will bring along a passionate and collaborative spirit and is a highly motivated communicator. This role will have an emphasis on planning and executing paid social and digital media buys and managing trade media, while working cross-functionally within the organization. The role necessitates a strong background in social and digital marketing as well as an inquisitive approach to keep up with the ever-evolving digital media landscape. The ideal candidate is a data-driven marketer, highly meticulous communicator, very disciplined with detail management, and will be viewed as a member of the internal agency for our clients across the organization. Reporting into the Marketing Manager, this position with have a hand in execution for Brand & Marketing Department initiatives across the Dallas Cowboys Football Club, AT&T Stadium, Legends Hospitality, Dallas Cowboys Pro Shops, The Star in Frisco, and related Jones Family Businesses.
Responsibilities include, but are not limited to:
- Lead paid social and digital media strategy, buying, execution, optimization and reporting for Brand & Marketing in collaboration with cross-functional departments throughout the organization. Platforms and mediums to include Facebook Business Manager, Google SEM, Satisfi, and more.
- Oversee trafficking and campaign management, ensuring ads are trafficked appropriately and quality assurance measures are in place and followed across digital media, trade partner organizations, and owned & operated channels.
- Manage budget for paid social and digital initiatives
- Work closely with the Social Media team to synchronize paid plans with relevant organic social content
- Project managing marketing campaigns for tentpole events, brand programs, The Star District events, and new initiatives
- Coordinate content updates for the website and app, including but not limited to, Dallas Cowboys, AT&T Stadium, The Star in Frisco and The Star District
- Support the creation of test and learn roadmaps, ongoing data analysis, and delivery of results and insights for our Partners and internal teams.
- Work closely with the Corporate Partnerships, Brand Programs, Events and PR teams to ensure sponsor needs are executed at the highest level across applicable marketing channels
- Continually evaluate opportunities to leverage changes in digital platforms and supporting tools while monitoring digital advertising trends and emerging platforms
- Other duties as assigned
The One We’re Looking For:
- 2+ years of experience in the social and digital media landscape, preferably with a brand or agency
- Experience and expertise in developing, budgeting and programming paid social media, digital, and SEO/SEM campaigns
- Experience with Salesforce Marketing Cloud
- A passion for service, learning, collaboration and growth, offering assistance and support to team members whenever necessary
- Ability to simultaneously manage a high level of detail across multiple projects
- Excellent interpersonal, verbal and written communication skills; ability to communicate effectively at all levels both internally and externally
- Ability to demonstrate flexibility and quickly adapt to changes while maintaining high levels of productivity and effectiveness under pressure
- Ability to demonstrate professionalism while managing multiple projects on tight timelines
- Ability to balance internal priorities with client expectations
- Storytelling and copy-editing experience is a plus
- Spanish speaker is a plus
- Adobe Creative Suite, Google Analytics, WordPress experience a plus
- Ability to work flexible hours including some nights, weekends and holidays
The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
