Job Title: Digital Campaign Coordinator

Department:  Digital Marketing

Reports to:  Manager, Growth Marketing

# Direct Reports:  N/A

Perks and Benefits:

FREE: breakfast, lunch, parking, on-site gym and training classes, and gym membership at Chicago Athletic Clubs. Free Peloton membership, casual dress environment, access to United Center concert events, competitive total rewards package, full benefits (medical, dental, vision, 401k matching, paid life insurance), comprehensive PTO package, social events, volunteer opportunities, and focused learning and development.

What It’s Like Working Here:

The Chicago Blackhawks experience isn’t just on the ice. Our office, located in the United Center, promotes a fun, engaging, fast-paced and collaborative atmosphere where we can celebrate both hockey and each other. Our commitment to curating an environment where all individuals feel empowered to bring their best self to work each day can be seen throughout our organization. Whether you are a job seeker looking to join the organization, a current member of our amazing team, or someone looking to help support our mission, our goal is the same – to reimagine the potential of hockey, which we strive to achieve through memorable, inclusive experiences.

The Ideal Candidate:

The ideal candidate will possess a versatile skillset and a passion for all aspects of digital marketing. This individual excels in project management and can efficiently coordinate timelines and resources to ensure the successful execution of campaigns. Analytical skills are crucial as this role will be responsible for researching trends as well as analyzing campaign data and providing insights for future efforts.

The Top Shelf:

The Digital Campaign Coordinator will support the Digital Marketing Team in all campaign and platform initiatives, spanning social media, website, mobile app, email, SMS and performance marketing.

How You’ll Contribute:

Planning and Execution
- Coordinate the digital marketing calendar and department timelines within Click Up project management system.
- Support the creation of compelling and engaging copy for digital assets including social media, SEO and website content, email newsletters, and SMS messages.
- Generate innovative ideas and concepts for content ideation that resonates with target audiences and aligns with campaign objectives.
- Support the social team in community management across all platforms by actively monitoring and engaging with fan posts.
- Monitor industry trends, emerging technologies, and have a strong understand of best practices/tools within digital marketing.
Performance and Measurement
- Utilize technical skills to create and implement tracking mechanisms such as UTM parameters, meta-tagging organic social content, and other analytics tools.
- Monitor and track campaign proof of performance across O&O and paid channels to ensure partnership contracts are fulfilled.
- Liaise with social media team and external vendors to ensure content is compliant with music licensing regulations.
- Measure and report performance of all digital marketing campaigns and organic social efforts, assessing results and providing recommendations for optimization.
Collaboration and Communication
- Coordinate departmental workflow and communication to ensure deadlines are efficiently and consistently met.
- Collaborate cross-functionally with Brand and Communications, Marketing Ops, Creative, and Production

Player Stats and Qualifications:

1-2 years of experience in digital marketing
Strong analytical skills, with the ability to derive insights from data and make data-driven decisions.
Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
Positive attitude, strong work ethic, and a “team-first” mentality.
Ability to address, adapt to, and overcome challenges in a fast-paced, dynamic environment
Demonstrated aptitude for driving results
High attention to detail
Demonstrates Chicago Blackhawks core values of integrity, curiosity, empathy, collaboration, and originality

The Team:

The Chicago Blackhawks started their journey as one of the NHL’s “Original Six” professional ice hockey teams in 1926. Members of the Central Division in the NHL’s Western Conference and six-time Stanley Cup Champions (1934, 1938, 1961, 2010, 2013, 2015), the team calls the United Center home.

Each day the Team works to uphold our mission to reimagine the potential of hockey. At its core, the team and greater organization uphold its mission through its core values centered around integrity, curiosity, empathy, collaboration, and originality. They are fiercely dedicated to evolving and delivering new and legendary fan experiences and captivating new and diverse audiences, both on and off the ice. As part of their unwavering commitment to drive impact and purpose in the Chicago community, the organization opened the Fifth Third Arena (the team’s official practice facility and community space for youth hockey development), continues to make expansions to the Chicago Blackhawks Foundation, and acquired the AHL team the Rockford IceHogs.

The Chicago Blackhawks continue to grow in its commitments to honor and celebrate Black Hawk's legacy by offering our platforms, making meaningful contributions, collaborating with Native American people, and reimagining ways to support the many Native American people and communities they live amongst and alongside. They engage in this work through their formal partnership with Black Hawk’s ancestral tribe, the Sac and Fox Nation of Oklahoma, which the tribe established with the Chicago Blackhawks in 2021.

The Chicago Blackhawks is an equal opportunity employer that values diversity at all levels. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applications will receive consideration for employment without regard to gender, race, religion or religious creed, color, gender identity, gender expression, national origin, ancestry, physical or mental disability, medical condition, marital status, registered domestic partner status, age, sexual orientation, military or veteran status, or any other basis protected by federal, state, local law, ordinance, or regulation and will not be discriminated against on these bases.

Coordinator, Digital Campaign