Job title: Partner Marketing Executive
Department: Marketing
Place of work: Stamford Bridge
Reporting to: Partner Marketing Manager
Job function: An integral part of the Marketing team, this role is responsible for managing the end-to-end process for delivering the club’s commercial partners’ (sponsors) marketing campaigns across Chelsea FC owned and operated channels.
The Marketing Executive will be responsible for the planning, delivery and evaluation of contractual marketing campaigns across digital, social, email, content and match day campaigns.
Role Overview:
• Support the Partner Marketing Manager in delivering the end-to-end partner campaign management process from briefing through to delivery and evaluation to meet agreed campaign KPIs
• Build campaign plans to be delivered across the club’s global and local marketing channels including: digital (web and app), social (organic and paid), email, match day, experiential, stunts and PR.
• This role a key focus on understanding the evolving digital landscape – particularly understanding how we can deliver innovative branded content to our 170+ million global social followers that engages fans and builds equity in both Chelsea and our Partners brands.
• Offer marketing best expertise, insights and advice to help partners build successful campaigns
• Develop campaign reports team analyse, evaluate and optimize the impact of partner activations – creating actionable insights based on data is a key requirement of this role
• Work closely with the Partnership team to ensure all partners contractual marketing assets and campaign activations are delivered to a best-in-class standard
• Identify integration opportunities for Commercial Partners the Marketing initiatives of the Club
• Act as a guardian of the Chelsea ensuring partner marketing initiatives are approved against and meet the brand standards and guidelines of the Club
• Maintain & developing key internal relationships (e. Commercial team, Communications team, performance marketing, planning and insights, Chelsea studios)
Specific responsibilities:
• Manage and own the partnership campaign tracker – document and share the scheduling and delivery of all partner campaigns
• Manage the partner campaign dashboard on Horizm – own the campaign results dashboard to ensure all results and insights are accessible
• Become a key source of marketing and activation ideation – consistently tracking evolving marketing trends
• Campaign planning – host and lead campaign planning and ideation meetings to inform the strategic planning and scheduling of partner campaigns
• Campaign delivery and execution– ensure all campaign assets are approved and plans are executed as agreed across the club’s marketing channels
• Campaign reporting – produce detailed reports for each campaign highlighting key insights, successes and areas for optimisation
Measures of Performance:
• Key campaign KPIs as set out for each campaign and partner.
• Contribution to the commercialisation of the Chelsea marketing department – finding ways to drive incremental revenue and cost-savings
• Excellent collaborative relationships with key stakeholders.
• Creating innovative marketing campaigns that focuses on world-leading campaign execution.
• Organised and management of prioritisation framework.
• Meeting deadlines and maintaining best in class standards.
Person Specification:
• Minimum of 2 years marketing experience.
• Strong understanding and interest in digital and social marketing best practices
• Creative flair and confidence with a positive attitude
• An interest in Football and the evolving sporting community and culture is imperative
• Outstanding organisational and project management skills.
• Ability to articulate and influence key strategic decisions, build relationships and manage multiple stakeholders.
• Experience of writing, managing and delivering integrated marketing campaigns utilising a full range of marketing tools and channels.
• Experience with marketing reporting and insights tools such as Horizm and social in-platform analytics.
• Experience of working in a sponsorship/commercial partnership environment is beneficial but not crucial
• Familiarity with sponsorship contracts and rights packages
• Ability to work to tight deadlines and prioritise work in a demanding environment.
• Proactive team player able to work individually and as part of a team.
The Employee must ensure a positive commitment towards equality and diversity by treating others fairly and not committing any form of direct or indirect discrimination, victimisation or harassment of any description and to promote positive working relations amongst Employees and customers.
The above Job Description is not intended to be exhaustive, the duties and responsibilities may therefore vary over time according to the changing needs of the Club.
