Mercedes-Benz Stadium

Mercedes-Benz Stadium is the new home of the Atlanta Falcons and Atlanta United and opened for its first events in August 2017. The stadium is also host of numerous other sports and entertainment events. The multi-purpose venue features flexible capacity that can expand to up to 83,000 seats; a retractable roof structure inspired by the oculus in the ancient Rome Pantheon; views of the Atlanta skyline; a 360-degree HD video halo board that, at nearly six stories tall and 1,100 linear feet in diameter, is the largest in the NFL and the world; an exterior fan plaza that provides fans with pre- and post-game entertainment; and a host of bars, restaurants and unique gathering destinations offering fans an unparalleled game day experience. Mercedes-Benz Stadium is part of AMB Sports & Entertainment, which also includes the Atlanta Falcons and Atlanta United.

Opportunity

We believe the Mercedes-Benz Stadium Campus can reconnect Westside neighborhoods with downtown Atlanta, provide year-round programming, and bring diverse groups together to share experiences and interests.

A central component of the campus is The Home Depot Backyard, a 11-acre greenspace that opened Fall 2018. This multi-purpose space is used for parking, tailgating and fan activations on game days and will be host to hundreds of programs and events per year, ranging from fitness classes to markets to concerts and cultural events.

Position Summary

The Home Depot Backyard has an opening for a Seasonal Assistant from May 2024 to November 2024. Experiences to be gained through the digital media position include:

Full scope of the creation, implementation, and strategic management of all digital content with new and existing partners in The Home Depot Backyard
Activation of grass roots marketing, both on-site and potential external opportunities
Brand ambassador for The Home Depot Backyard and participating sponsors
Measuring of content performance
Event execution
Content Creation

Roles and Responsibilities

Assist with organization and maintenance of our digital media library
Content capture for social for live events and gamedays
Track social media engagement to identify high-performing ideas and campaigns for scalability
Assist in the creation of graphics and content for our Signature Events and weekly programming
Work alongside various projects for HDBY and provide support where needed

Qualifications, Required Skills and Education Requirements

College graduate
Prior internships or work experience (6 months to 2 years) in digital marketing/social media marketing
Solution oriented, creative, highly motivated, and proactive self-starter who works well as both team member and individual contributor
Experience with content management systems, word processor applications and image/video editing software (desktop and mobile based)
Knowledge of social media analytics software including Facebook Insights, Google Analytics and Twitter Analytics to track audience engagement and campaign performance
Outstanding organizational skills, ability to follow through, and capable of meeting deadlines while balancing multiple projects and priorities
Proficient in Microsoft Office - Word, Excel, PowerPoint (or Keynote), Teams and Adobe Creative Cloud
Physical requirements include the ability to lift 30+ pounds and ability to be on your feet for 2+ hours
Ability to work non-traditional work hours, and weekend hours required
Reliable transportation required

Digital Media + Marketing Seasonal Assistant – The Home Depot Backyard