Ultimate Fighting Championship (UFC) banner
Ultimate Fighting Championship (UFC) logo
Job listing closed on 8 Apr 2024

Senior Digital Marketing Manager

🇺🇸 Las Vegas, NV, USA
Full Time
5+ years exp.

Who We Are:

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 688 million fans and 211 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly 900 million TV households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.Endeavor is a global sports and entertainment company, home to the world’s most dynamic and engaging storytellers, brands, live events and experiences. The company is comprised of industry leaders including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. The Endeavor network specializes in talent representation, sports operations & advisory, event & experiences management, media production & distribution, experiential marketing and brand licensing.

The Role and What You’ll Do:

This position will support the Consumer Products Marketing Director by formulating and tracking digital marketing campaigns, including CRM, social media, e-commerce, social checkout, and other relevant channels.

This role will be responsible for the creation and execution of UFC Store specific marketing plans as well as compiling postmortems/analytic reports. Additionally, this role will support the Marketing Director in working with licensees and retailers to execute upon Consumer Products partner and internal marketing plans, product launches, and activations.

  • Responsible for all aspects of digital marketing, social media, customer journey, and driving business insights via in-depth analysis of user activity
  • Ownership of paid media, performance strategy and implementation across channels
  • Provide strategic marketing recommendations to effectively reach target market to build desirability, engagement, and conversion on ufcstore.com and partner platforms
  • Collaborate with Marketing Director to optimize and expand ufcstore.com and partner platform acquisition strategies
  • Manage monthly digital analytics meetings, reporting on key metrics and paid media performance, and provide recommendations to optimize sessions, engagement and conversion
  • Manage brand and performance marketing on social media platforms
  • Work with the Marketing Director to determine and measure KPI’s by channels
  • Manage paid media budget and provide input for forecasting of business KPI’s
  • Communicate industry trends and new technologies with internal team and create actionable insights
  • Review marketing creative submissions, liaise with Brand and Legal to ensure all standards are met and provide feedback to partners
  • Manages CRM process; Product planning, creative briefs, and analytics

You Have These:

  • Bachelor’s degree, or equivalent work experience required
  • Minimum of 5 years’ experience in sports marketing and/or digital marketing
  • Experience in working in package goods/consumer products a plus
  • Bilingual or Multilingual a plus
  • Experience collaborating with and effectively influencing cross-functional teams, outside vendors, and business partners while establishing positive business relationships
  • Ability to communicate effectively verbally and in writing with people at all levels of the organization and of various nationalities
  • Ability to manage multiple projects simultaneously
  • Strong antilytic skills
  • Strong follow-up skills
  • Strong self-motivation/self-starter personality
  • Excellent organization and planning skills
  • Strong problem-solving skills, including the ability to proactively anticipate situations and solve them in advance or have a solution ready
  • Ability to maintain confidential information
  • Intermediate skills with Microsoft Office (specifically Power Point, Excel, and Outlook) and the ability to learn other basic computer programs

How we work:

Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 5 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices.  Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.