Tennessee Titans logo
Job listing closed on 3 Apr 2024
14 Mar 2024

Consumer Insights Manager

🇺🇸 Nashville, TN, USA
Full Time
5+ years exp.

The Tennessee Titans strive to be an ELITE franchise in the National Football League, excelling both on and off the field. Our mission is to win, serve, and entertain our fans, community, and one another by living through our values in everything we do. We value Excellence, Leadership, Improvement, Teamwork, and Execution.

The Tennessee Titans are looking for a self-motivated, inquisitive, highly analytical, and detail-oriented Manager of Consumer Insights that will help create a culture of curiosity and drive the answers that solve the why behind the what. The Manager of Consumer Insights will be responsible for conducting primary and secondary market research as well as analyzing fan and customer data with the purpose of identifying actionable insights used to drive customer retention, fan avidity, and brand growth.

This is an exciting time for the Titans as we embark on the task of building, marketing, and selling a new stadium. The Manager of Consumer Insights will report to the Vice President of Marketing Strategy & Insights and will work closely with the Marketing, Content & Creative, Broadcast, Fan Engagement, Ticket Sales, Season Ticket Memberships, Premium Sales & Service and Business Strategy & Analytics teams to develop and analyze data-driven marketing campaigns to ensure a positive impact in generating revenue, retention, and fan engagement.


  • Provide advanced strategic insights on all marketing and sales campaigns with a focus on optimizing marketing channel performance, maximizing ROI, increasing fan engagement, and identification of major behavioral drivers for customers.
  • Utilize data from cross-channel marketing platforms to generate reports and dashboards that track key metrics and support data-driven decision making.
  • Build, deliver, analyze, and optimize audience segments for marketing campaigns across digital marketing channels and platforms.
  • Assist on the development of marketing campaign strategy with a focus on audience segmentation, customer journeys, promotional tactics, and attribution to achieve increased revenue, campaign optimization, lead generation and brand growth.
  • Create and maintain survey strategy to gather customer, prospect and fan sentiment, behavior, and trends. This includes conducting statistical analysis and the development of dashboards and presentations on findings.
  • Conduct detailed audience analysis and profiling to understand our customers and fan base.
  • Oversee marketing attribution strategy including implementation audits, marketing effectiveness analysis and the development of media mix and attribution modeling.
  • Develop, implement, and analyze A/B testing and other experiments to optimize conversion funnels, landing pages and personalization in marketing campaigns.
  • Work closely with the Business Strategy & Analytics department on data accessibility, reports, dashboards, and data feeds applicable to the entire Brand Marketing team.
  • Conduct and oversee internal market research projects with actionable insights and opportunities to increase brand awareness and fan growth.
  • Assist in preparing pitches for the research and strategic planning projects.
  • Assist in preparing sales pitches for the marketing and sponsorship sales teams.
  • Assist with other duties as assigned.


  • Bachelor’s degree in Marketing, Advertising, Business, Sports Management, or equivalent degree/experience.
  • 5+ years of experience and in-depth knowledge in consumer insights, digital marketing analytics or a similar role, with a track record of driving data-based improvements.
  • Excellent communication skills and comfortable presenting to all levels of the organization.
  • Detailed understanding of consumer behavior and marketing analytics with the ability to influence business or marketing strategy.
  • Strong SQL experience with an ability to perform effective querying involving multiple tables and relational databases.
  • High level of problem-solving ability, thinks creatively and utilizes all available resources to deliver quality analysis and actionable insights.
  • Self-starter and strategic thinker with superior verbal, written, presentation, organizational and multi-tasking skills, and the ability to adapt messaging to suite multiple audiences from highly technical functions to non-technical marketing and front office executives.
  • Extremely proficient in Microsoft Office including Word, Excel, PowerPoint, and Outlook.
  • Experience with visualization tools like Tableau or PowerBI.
  • Comfortable working on a small team in a fast-paced competitive environment.
  • Strong work ethic and outstanding attention to detail.
  • A proven track record in developing relationships with external vendors and internal teams.
  • Excellent project management and organizational skills with ability to independently manage multiple projects, vendors, and initiatives simultaneously.
  • Experience working in a fast-paced environment with the ability to meet deadlines, multi-task and prioritize.
  • Flexibility to work extended hours including evenings, weekends, and holidays.

NO PHONE CALLS OR EMAILS, PLEASE. Unfortunately, we are unable to update candidates on the status of their applications. Those selected for further consideration will be contacted by someone from the Tennessee Titans.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.