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Job listing closed on 8 Feb 2024
28 Jan 2024

Director, Partnership Activation

πŸ‡ΊπŸ‡Έ Sacramento, CA, USA
Full Time
5+ years exp.
US$90,000 – US$100,000 per year

Job Summary: The NBA's Sacramento Kings are seeking a dynamic and strategic leader for the role of Director, Partnership Activation.This position is crucial in building and maintaining long-term, trusting relationships with corporate partners while overseeing a multi-million-dollar portfolio. The Director will actively drive new business opportunities from existing clients and collaborate with cross-functional internal teams to execute partner objectives. This is a full-time position based onsite in Sacramento, CA.

Key Responsibilities:

  • Provide overall strategic direction for partnership marketing and business development initiatives.
  • Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for corporate partners across all Kings properties.
  • Lead the activation team in developing creative platforms and fan engagement activations, ensuring alignment with partner goals, objectives, and KPIs.
  • Build and maintain strong, long-lasting partner relationships at an executive level.
  • Develop trusted advisor relationships with key account stakeholders.
  • Manage all assigned partnership deliverables, ensuring quality standards and meeting client expectations.
  • Accountable for retention, upsell opportunities, contract amendments, and extensions.
  • Co-develop and track key account metrics against partnership goals (e.g., brand awareness, traffic drivers, lead generation).
  • Communicate the progress of marketing initiatives to internal and external stakeholders.
  • Develop new business opportunities with existing clients and identify areas for improvement to meet sales and activation goals.
  • Collaborate with the sales team to identify and grow opportunities.
  • Prepare comprehensive reports on account activity, growth, and renewal risk assessments.
  • Demonstrate flexibility in scheduling, including the ability to work extended hours during Sacramento Kings home games, weekends, holidays, and occasional travel.


  • BA/BS degree in Marketing, Business Administration, or a relevant field.
  • 5+ years of managerial experience in partnership marketing and business development, with a focus on sponsorship and client services.
  • Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level.
  • Solid experience with CRM software (e.g., Salesforce, KORE), ClearSlide, and PowerPoint.
  • Proven ability to deliver client-focused solutions to customer needs.
  • Strong project management skills, and ability to juggle multiple projects while maintaining attention to detail.
  • Excellent listening, negotiation, and presentation abilities.
  • Strong verbal and written communication skills.


This exempt position offers a base salary ranging from $90,000 to $100,000, with additional bonus earning potential. Final offers for this role will be made within the parameters of the salary range provided. Years of experience, skills, and other factors are considered when determining the salary offered. Total compensation & offer package will include the following:

  • Comprehensive Medical, Dental, and Vision benefits for employees and dependents
  • Employer 401(k) match
  • Self-Directed Paid Time Off
  • Sacramento Kings home game tickets, team store discounts, and more!