The Utah Royals FC, Real Salt Lake (RSL), and RSL Training Academy are dedicated to the growth and success of soccer in Utah. The Utah Royals FC is committed to empowerment, while RSL represents the state with pride and fosters a winning culture. The RSL Training Academy nurtures young athletes and instills values of discipline and teamwork. Together, they are committed to inspiring the soccer culture of Utah and creating lasting impressions one winning experience at a time.

SUMMARY

The Vice President of Strategy and Analytics will lead the club’s strategic initiatives and data-driven decision-making processes across all aspects of operations, including business operations, fan engagement, marketing, and long-term growth. This leadership role will involve designing and executing the club’s strategic roadmap, leveraging analytics to inform and support key business decisions, and ensuring the organization’s performance is optimized both on and off the field.

The ideal candidate will have a deep understanding of both business analytics and organizational strategy, with the ability to integrate data insights into actionable strategies that drive success. This role requires a dynamic, forward-thinking leader who is able to collaborate across departments and bring a results-oriented approach to all strategic initiatives.

ESSENTIAL DUTIES

Business Strategy functions:

Leads efforts to increase revenue streams through ticket sales, fan experience, partnerships, and sponsorships by leveraging analytics to identify growth opportunities.
Develop data-driven strategies to optimize ticket pricing, packaging, and promotions to maximize attendance and profitability.
Analyzes ticket sales data, fan demographics, and purchasing behavior to guide marketing campaigns and enhance fan engagement, retention, and loyalty.
Oversees the collection, analysis, and reporting of key performance metrics for off-field operations, using data to inform decisions in areas such as fan engagement, ticket sales, sponsorship deals, and commercial partnerships.
Conducts market research and competitive analysis to understand trends, identify new revenue opportunities, and benchmark the club’s performance against competitors.
Collaborates with applicable league leads (MLS & NWSL) to share learnings and communicate insights with relevant Club departments.
Provides insights into fan behavior, demographics, and engagement patterns through data analysis to drive marketing strategies and increase fan loyalty.
Produces clear, actionable reports and engaging presentations for executives, business leaders, and key stakeholders.

Integrated Marketing functions:

Oversee the integration of marketing, sales, and analytics efforts to create cohesive, data-driven marketing strategies across all channels (digital, social media, in-stadium, etc.)
Leverage analytics to optimize marketing campaigns, including identifying target audiences, measuring campaign performance, and refining messaging to improve engagement and conversion.
Works with the marketing team to develop strategies for driving fan engagement and expanding the club’s fan base while increasing brand visibility and loyalty.
Helps provide a consistent narrative/impression of the Business (avoiding mixed messaging or disjointed brand voice)—align the Business to support the Club/Team’s mission and vision
Identifies, develops, and/or leverages existing Club efforts to maximize prospecting, networking, ticket sales, merchandise, F&B, community building, PR, and/or brand awareness.
Collaborates with Club department leads to prioritize and align areas of focus (i.e. creation of editorial/events calendar to craft sponsorships, discover budget efficiencies, and establish more proactive planning/ revenue-generating opportunities)
Fosters a culture of innovation, continuously challenging the status quo and seeking new opportunities to enhance the club’s revenue, marketing efforts, and operational efficiencies.
Creates “One Utah” and other 3rd party partnerships that provide cross-promotional and/or revenue opportunities.

Other duties as assigned by the Team President.

MINIMUM QUALIFICATIONS

Bachelor's degree in Business Administration, Finance, Economics, or related field. MBA or advanced degree a plus.
10+ years of experience in strategic planning, analytics, or a related field, with at least 3-5 years in a leadership role, ideally in sports, entertainment, or a similar high-performance environment.
5+ years of leadership experience
Strong expertise in data analysis, statistical modeling, and business intelligence (experience with tools like SQL, R, Python, Tableau, or similar).
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
Proven track record of successfully leading revenue operations initiatives and driving measurable results.
Strong background and familiarity with Customer Relationship Management (CRM) software tools.
Proven ability to translate complex data into clear, actionable insights for executives and cross-functional teams.
Ability to lead, inspire, and manage a team of professionals.
Strong presentation skills, excellent interpersonal and communication skills
Successfully perform in a high-paced environment
Effectively manage multiple tasks simultaneously
Ability to work evenings and weekends based on the team’s schedule.
Strong verbal and written communication skills

PREFERED QUALIFICATIONS:

Preference will be given to applicants with previous experience in the Sports Industry building and maintaining relationships with Sponsors.
Preference will be given to applicants with extensive knowledge of sports sponsorship contacts and asset development

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The job requires regularly lifting/pushing up to 5 pounds and occasionally lifting/pushing more than 10 pounds or exerting heavy force, in a wide disparity or environmental conditions. The job involves standing, stooping, bending, lifting, pushing, typing, etc.

Real Salt Lake provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Note: The need may arise to revise, supplement, or rescind portions of this job description, and RSL reserves the right to do so at any time. Employees shall be required to meet the qualifications and perform the duties of any revised job description.