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3 Feb 2024

Osceola Magic - Director of Marketing

🇺🇸 Kissimmee, FL, USA
Full Time
2+ years exp.

Before we get into the specifics of the role, there are a few things we want you to know:

At the Osceola Magic, our approach is to not only learn as much about you as we can, but for you to learn about us. This is definitely a two-way street, so time with your potential new leader, teammates, and/or other departments that the role will work with is critical. It isn’t just, “what are we looking for”, but also, “what do we have to offer you” and “are we the right fit for you.” While every position is different, our interview process is typically a three-step process, sometimes more depending on the level and nature of the role.

What we offer you:

  • The ability to work in minor-league sports, hone your craft, and propel your career in the professional sports industry.
  • 18 days of personal time off per year + 13 holidays (that is 31 paid days off year!) plus reduced summer work hours (every other Friday off during the off-season, which averages to another 8 days).
  • A hybrid work model, casual work attire on non-game days, learning and development opportunities, Employee Resource Groups (ERGs), company sponsored events, volunteer opportunities & outings for every employee.
  • Fantastic benefits that include: medical, dental, vision, 401(k) with company matching, mental wellness resources, subsidized gym memberships, maternity & paternity leave.
  • Culture built on Community, Innovation, Legendary and Teamwork!

A quick summary about the Director of Marketing role:

The Director of Marketing is responsible for leading the marketing strategy for the organization with the focus on driving revenue through ticket sales, merchandise, and global partnerships. Additionally, this role will develop strategies to generate brand awareness across all social spaces, in the community via grass root events, single game ticket sales, and drive affinity for the team. This role will manage the Manager of Game Operations & Partnership Activations along with a select number of part-time, game night staff.

What the Director of Marketing will do:

  • Oversee Osceola Magic promotion and advertising efforts to build brand awareness and increase attendance, sales, social metrics and partnerships.
  • Oversee brand standards and the Osceola Magic’s overall design inclusive of jerseys, content and logos.
  • Create and implement a vision for the team’s marketing efforts, including the strategy of localized and digital marketing (website, team social media, television, outdoor, etc.)
  • Oversee marketing and giveaway budget for Game Operations department, including initiating all billing, invoicing and all other financial matters related to game day/event entertainment.
  • Manage and lead the Manager of Game Operations & Partnerships to include: assisting with hiring part-time staff, ensuring each game is fully staffed, assisting with gameday scripts and talent meet Osceola Magic standards, and partnership activations as needed.
  • Manage and run all content on social media, website and email newsletter database.
  • Coordinate youth basketball camps and various events.
  • Coordinate, within the marketing department Graphic Design and Video Production to create all in-arena and external marketing needs.
  • Partner with local media partners to maximize exposure and reach (print, digital, billboard, broadcast, etc.).
  • Increase revenue generation through marketing efforts focused on game attendance and retail.
  • Update, maintain, and improve team website including home page widgets, creating/editing web pages, updating ROS banners and page entitlements.
  • Implement and manage marketing budget as it relates to all paid media.
  • Coordinate with Social Media team on marketing calendar including promotions, partner activations, league content calendar, recaps of marketing/community events, etc.
  • Write and schedule radio and TV ads through local broadcast talent and partners.
  • Leverage data and analytics to drive marketing insights.
  • Manage and increase merchandise sales and revenue goals through both gameday and out-of-arena sales by managing inventory, creating new content and promoting all products.
  • Oversee all presentation templates while helping create certain captivating slides/graphics for sales through partnerships and ticket sales.
  • Execute the run-of-show for Osceola Magic Media Day to plan and capture all content necessary for the season.
  • Submit all required content and information necessary to the NBA G League including theme jerseys, court and jersey updates, logo changes, analytic reporting, award submissions and more.
  • Plan and design a creative promotional calendar including the ordering and tracking of promotional items and giveaways.
  • Help track and coordinate implementation of all Social Responsibility campaigns determined by team leadership and the NBA G-League.
  • Manage and create season long programs like Magic of Reading, High School Takeovers, Share the Magic, etc.
  • All other duties assigned.

What the Director of Marketing needs to have:

  • Bachelor degree in Marketing, Communications or professional equivalent experience required.
  • Minimum of 2+ years proven marketing experience is required.
  • Excellent public speaking and presentation skills required.
  • Bilingual and able to read, write, and speak Spanish preferred.
  • Graphic design ability and knowledge of Adobe Creative Suite highly preferred.
  • Video production ability preferred.
  • Ability to meet tight deadlines and work well under pressure.
  • Strong creative skills, organizational skills, time management skills and attention to detail required.
  • Strong verbal and written communication skills.
  • Ability to prioritize and manage multiple tasks/projects.
  • Ability to work independently without supervision, be self-directed and demonstrate initiative.
  • Ability to prioritize and manage multiple tasks/projects.
  • Strong team synergy skills and ability to work collaboratively with others.
  • Excellent ability to establish rapport with others and ability to build strong interpersonal relationships.
  • Exhibit good leadership, judgement and decision-making skills.
  • Willingness to work a flexible schedule including nights and weekends and be on-call as necessary based on the changing priorities of the organization.
  • Ability to work all Osceola Magic home games plus a select number of non-Magic events. This includes the ability to work a flexible schedule including nights and weekends and be on-call as necessary based on the changing priorities of the department.
  • Proficient in all Microsoft Office products and other related computer skills required.

Physical requirements

  • Ability to stand, squat, walk for extended periods of time.
  • Ability to lift up to 40 lbs.

If this opportunity is a job you're passionate about and it fits with your skills and experience, then we welcome you to take the next step and apply!

All offers of employment are contingent on successful completion of our pre-employment screenings, that will include a background check and may include a drug screen.
Please note that this is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
The Orlando Magic are not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at the Orlando Magic via-email, the internet or in any form and/or method without a valid written Statement of Work in place for this position from Orlando Magic HR/Recruitment will be deemed the sole property of the Orlando Magic. No fee will be paid in the event the candidate is hired by the Orlando Magic as a result of the referral or through other means.
The Orlando Magic is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, religion, color, sex (including pregnancy and gender identity), sexual orientation, parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, any other non-merit based factor or any other characteristic protected by applicable federal, state or local laws. Our leadership team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment. If you’d like more information about your EEO rights as an applicant under the law, please visit http://www1.eeoc.gov/employers/poster.cfm
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