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Job listing closed on 30 May 2024

Integrated Growth Lead

🇺🇸 New York City, NY, USA
Full Time
8+ years exp.
US$190,000 – US$220,000 per year

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Job Summary:

This position is part of a growing Growth Marketing team with the mission to discover, inspire and engage fans around the world. The Senior Director will be responsible for leading integrated marketing efforts globally for NBA League Pass. You will lead season-long go-to-market planning, building campaigns, ensuring cross-functional alignment, executing seamlessly, and reporting on the success to peers and leadership. You will also be managing relationships with international regions and business partners.

You are highly organized and enjoy working through ambiguity. You enjoy working cross-functionally and inspiring teams to work towards mutual goals. You should have a strategic vision for the future of the Digital Growth function at the NBA and be capable of building and executing a step-by-step plan to translate that vision into successful strategies for League Pass. You are data-driven and use data to make decisions. You want to deeply understand the NBA fan and deliver the best experience possible for them.

Major Responsibilities:

  • Own strategic planning and promotional calendar to drive subscriptions for League Pass, as well as manage all health metrics for the business, such as engagement and retention
  • Oversee campaigns for League Pass, partnering with internal and external teams to bring campaigns to life across multiple channels and measure the impact of that work.
  • Work with the NBA brand team to bring League Pass into broader NBA-wide campaigns.
  • Drive full-season strategy and budgets to support company growth goals, responsible for tracking progress and asking critical business questions to encourage the team to do even more impactful work.
  • Comfortable working with Product teams to shape product features and drive comprehensive go-to-market plans.
  • Understand subscription and loyalty businesses holistically to build optimal ways to build pipelines for new product releases and optimize conversions to existing subscription products.
  • Oversee the internal execution team and partnerships with external agencies, establishing processes & providing guidance on strategy on briefs, calendars, and creative.
  • Lead strategic expansion and partnerships with both international region teams and other business units within the NBA, such as business development, the NBA store, and brand.
  • Work closely with the Data Analytics team to build reports that keep a pulse on key business metrics and inform senior leadership of key trends.
  • Partner with our creative agency to refine communication strategy and optimize creative performance across channels based on customer insights and data
  • Effectively analyze results of initiatives, then use those findings to influence future strategies and report performance to leaders.

Required Education/Professional Experience

  • BA/BS required. MBA is a plus

Required Skills/Knowledge Attributes

  • 8-10+ years of work experience in integrated or growth marketing, with an emphasis on subscription and/or campaign planning
  • Consumer experience required. Subscription, media, or sports-based experience is preferred.
  • Experience defining new functions
  • Experience managing people / leading teams is required
  • Excellent communication, presentation, and interpersonal skills with the ability to deliver high-quality written and verbal content
  • Ability to thrive in an ambiguous, fast-paced setting without ready-made processes

Salary Range: $190,000 - $220,000

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.  NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.  NBA Digital’s assets include NBA TV,, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.