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Job listing closed on 11 Jul 2024
21 May 2024

Regional Director, Ticket Operations

πŸ‡ΊπŸ‡Έ Kansas, USA
Full Time
6+ years exp.

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

The Regional Director of Ticketing Operations will directly support all NASCAR Consumer Strategy & Ticket Operations initiatives. The Regional Director will have direct oversight for the track ticket operations in their region. The position collaborates closely with Regional Consumer Sales staff and Consumer Marketing on optimizing Ticket Sales and the guest experience.

Essential Functions:

Essential functions include, but are not limited to any combination of the following duties according to specific departmental guidelines:

  • Participate in all Corporate initiatives and make recommendations on ways to enhance and simplify the Ticket Operations Process
    • Digital Ticketing
    • Ticket System efficiency opportunities
      • Onboarding new ticket system
      • Existing & New Controls
        • Daily Balancing
    • Online Buying experience
  • Pricing & Secondary Market Strategy
  • Oversee Track Ticket Directors/Sr. Managers in Region
    • Coordinate Training Opportunities
    • Lead all projects assigned at these tracks
  • Assist with all product training for the Consumer Services and Consumer Sales Teams
    • Develop model for the Region to ensure Sales and Services Teams have all the necessary information to sell and service available inventory
  • Assist the Regional Ticket Operations staff on all special project needs
    • Reseating
    • Declined payment plans
  • Work closely the Consumer Services Management team to ensure all Action Forms are being answered in an acceptable time frame.
  • Ensure all Event Weekend Ticket Operations are completed:
    • Event Staffing is secured
    • Will Call Operations
    • FEVO Utilization
    • Logistics Plan with Gate Staff and Operations
    • Nightly Reconciliation
    • Final Event Reports
  • Collaborate with Consumer Sales & Consumer Marketing Teams on:
    • Critical Dates Marketing Calendar
    • Building of strategic special packages
    • Renewal campaigns and list pulls
    • Fulfillment of STH gifts
  • Provide Weekly Report to Management Staff
  • Work Closely with Corporate Sales/Partnership Marketing on Corporate Fulfillment Process and Tracking
  • Assist in developing & implementation of efficiency opportunities within the Ticket Operations
    • Ticket System
    • Controls
    • Fulfillment
    • Secondary Market
    • FEVO
  • Review track websites for accuracy and efficiency opportunities.
  • Work with fulfillment staff for any printing/fulfillment needs
  • Ensure compliance of all company controls
    • Complimentary Tickets
    • Daily Reconciliation
    • EBMS Inventory
    • Pricing/General Ledger
    • Adjustment Forms
  • Additional tasks/projects as deemed necessary by management
    • Gate Operations
    • Assisting with Corporate Fulfillment
  • Other duties as assigned


  • Minimum six (6) years of experience with ticketing software
  • Qualified candidate should have a strong knowledge of current sports ticket sales and operations
  • Box office experience preferred
  • 4-year degree or equivalent combination of education and experience
  • Able to manage projects from conception to implementation
  • Familiarity with the sport of NASCAR is a plus
  • Knowledgeable in current and forward-looking technologies evolving the business of ticket sales and operations
  • Advanced excel skills requested
  • Excellent communication skills, both verbal & written
  • Self-starter, able to prioritize and work independently with minimal supervision

Apply Now!

Learn more about this role and our team by applying at for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.