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21 Jun 2024

Manager, Partnership Activation

🇺🇸 Sunrise, FL, USA
Full Time
3+ years exp.

The Florida Panthers are a community focused organization led by an authentic management team that served our country and now serves the South Florida community. The organization is on the rise and is experiencing success both on and off the ice. Led by General Manager Bill Zito, the Panthers are coming off their best season in franchise history, entering the 2024-2025 season as Stanley Cup Champions. Off the ice, the business is experiencing growth across all key metrics and our revenue is at an all-time high. The organization is expanding outside of Amerant Bank Arena via the renovation of the FTL War Memorial in downtown Fort Lauderdale. This state-of-the-art ice facility features two regulation-size rinks, including a new team practice rink with stadium seating, and a 4,000-capacity music theatre for live entertainment. The future is bright, and we are very proud of what we are building in South Florida.

Job Title: Partnership Activation Manager
Department: Corporate Partnerships
Reports To: Director of Partnership Activation
FLSA: Non-Exempt
Employment Type: Full-Time
Location: Amerant Bank Arena

Job Summary:

The Partnership Activation Manager will be an essential part of the Corporate Partnerships team by maintaining high level relationships of Florida Panthers corporate partners. This role will be responsible for the flawless on-boarding, execution & renewal of select corporate partners of the Florida Panthers and Amerant Bank Arena. In addition to the fulfillment and execution of accounts this role will play a major role in the planning of world class sponsorship events (i.e. Partnership Summit, NHL Global Series Trip & more) while also having to manage relationships internally and externally to ensure smooth delivery of all partner assets.

Job Functions:

Specific duties include but are not limited to:

  • Direct day-to-day account management including activation, fulfillment and budget for assigned corporate partners
  • Develop customized marketing programs using new or available inventory to achieve partners business objectives and drive revenue
  • Liaison with internal departments including community, digital, premium experiences and finance to identify and execute marketing programs for key sponsors throughout the year
  • Coordinate all partner tickets, suites, sponsor trips and special events for assigned partners
  • Create and execute special events associated with partners
  • Work with partners on approval of marketing programs, associated rules, artwork, and supporting media in adherence with Panthers guidelines
  • Manage coach and player access and endorsements for marketing partnerships and premium experiences
  • Create season recaps for all managed partners that provide documentation of delivered contractual, paid and bonus assets as well as value provided against such assets
  • Work closely with sales team to provide recommendations on marketing platforms to enhance current partner relationships and provide new ideas for potential partners
  • Management and analysis of partner measurement / ROI / ROO tools
  • Other duties as assigned


  • Bachelor’s Degree or equivalent combination of education and work experience
  • 3-5 years of work experience activating omni-channel sports sponsorships
  • Ability to manage multiple projects at one time
  • Special event planning experience preferred
  • Excellent written and oral communication skills
  • Ability to problem solve and approach situations in a solution-oriented manner
  • Highly organized with the ability to work on multiple projects at one time
  • Experience using a CRM system (KORE, Salesforce, etc)
  • Experience using Microsoft Office required (Word, Excel, PowerPoint, Excel)
  • Experience using Visme preferred
  • Experience using Sponsorship Tracking software (i.e Nielsen, Blinkfire, Sponsor United, Tableau)
  • Ability to work evenings, weekends and holidays, based on business needs and events

Position Type/Expected Hours of Work:
This is a Full-Time exempt position. Must be able to work flexible hours including evenings, weekends and occasional holidays.

At the Florida Panthers Hockey Club, Arena Operating Company, Panthers IceDen, Sanza Food Service, War Memorial Benefit Corporation, and FLA Team Shop, we strive to make every employee feel valued and respected for who they are and the unique contributions they make. We believe that a diverse and inclusive company is a more innovative and successful company, which is why we aim to infuse diversity, equity, and inclusion (DE&I) into all aspects of our culture and our business.

We welcome all to apply and join our team.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

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