At FIFA26, our vision is to unite the world through the greatest sporting event of all time. The FIFA World Cup 26™ will mark the first time that the tournament will feature 48 teams and be hosted by three countries: Canada, Mexico, and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.
Sitting within the Commercial Operations Department, Brand and Marketing (along with Host City Rights Management, Commercial Rights Delivery, Partnerships Integration, Licensing and Retail, Ticketing and Hospitality and FIFA Fan Festival) aim to deliver the most engaging, innovative, and accessible FIFA World Cup experience for all athletes, fans, partners, and the community. Reporting organizationally to the Executive Director, Commercial Operations (FWC26 CAN), the Head of, Brand and Marketing (FWC26 CAN) will own the planning process of all Canada-specific promotional activity for the tournament, managing local delivery via suppliers or executing local promotional activity themselves when appropriate. They will also localize global promotional activity as appropriate/necessary and provide critical input into the steering of the global promotional plan, collaborating with the Head of, Brand and Marketing based in Mexico and the USA.
The main responsibilities and oversights of the Head of, Brand and Marketing (Canada) for the FIFA World Cup 26™ include:
FIFA World Cup 2026 Skills Framework:
ACCOUNTABILITY: Demonstrate commitment to responsibilities and objectively analyze one’s behavior, while assuming consequences of one’s own actions and/or decisions and learning from one’s mistakes.
DECISION MAKING: Ability to identify and swiftly make decisions in critical situations, take initiative and calculated risks, explore alternative solutions, and respond promptly to unforeseen circumstances.
INCLUSIVITY: Achieve shared organizational objectives by sharing information with colleagues across all levels and divisions, tangibly influencing others, and maintaining a network of support contacts.
INITIATIVE: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
INNOVATION: Capacity to break new ground, look for unconventional solutions, and produce fresh ideas.
LEADERSHIP: Ability to lead one’s contacts/colleagues/partners, encourage teamwork, and delegate authority / decision-making power, as needed, to produce the expected results and make efficient use of the team’s skills and talents.
VISION: Ability to perceive the organization's global environmental impact, anticipate decision consequences, grasp organizational missions, and formulate strategic plans.
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The FIFA World Cup 26™ will mark the first time that the tournament features 48 teams and will be hosted by three countries: Canada, Mexico, and the United States.
This new format redefines excellence, generating unique opportunities for greater participation and engagement from fans and players in North America and all over the world. Now is your time to be a game changer and join the workforce that is planning and delivering this unique and unforgettable experience.