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29 May 2024

Football Education Coordinator

🇺🇸 Detroit, MI, USA
Full Time
5+ years exp.


The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.

Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit.

Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of.

One Pride. For All.

We are seeking a dynamic and creative individual to join our team as a Football Education Coordinator with a specialization in social media. The ideal candidate will be passionate about youth football, child development and event management and skilled in leveraging social media platforms to engage with our community, promote our programs, and drive participation. This role offers the opportunity to make a meaningful impact on the lives of young athletes, parents and coaches and contribute to the growth and success of Detroit Lions Football Education initiatives.

ESSENTIAL FUNCTIONS (including, but not limited to):

The Football Education Coordinator position will work with the Executive Director of Football Education and internal departments to effectively support the department goals, which includes:

  1. Develop and Implement Social Media Strategy: Create and execute comprehensive social media strategies to increase awareness and connect with new fans while building continued connectivity to current followers of Detroit Lions Football Education programs, drive registration numbers, and foster community engagement.
  2. Content Creation and Curation: Generate compelling content, including videos, graphics, and written posts, to showcase the benefits of youth football participation, highlight success stories within the program, and promote upcoming events and initiatives. Must have the ability to capture, modify and amplify content in short-form and long-form mediums. The ability to understand and utilize video editing software such as Adobe Premier Pro or similar program is preferred.
  3. Platform Management: Manage and maintain all Detroit Lions Football Education social media accounts, including but not limited to Facebook, X, Instagram, YouTube, and TikTok. Regularly update content, respond to inquiries, and monitor trends and discussions related to youth football. Work with the Sr. Director of Digital Operations to consistently provide updates to the Detroit Lions Football Education webpage.
  4. Community Engagement: Act as a liaison between the Detroit Lions, local schools, community organizations, and youth football participants to promote collaboration and engagement opportunities. Encourage user-generated content and facilitate online discussions to build a sense of community among players, parents, coaches, and supporters.
  5. Analytics and Reporting: Monitor social media metrics and analytics to track the performance of campaigns, evaluate engagement levels, and identify areas for improvement. Provide regular reports and insights to inform future strategy and decision-making.
  6. Collaboration and Support: Work closely with internal stakeholders, including youth football program managers, coaches, marketing, digital media and community relations teams, to align social media efforts with broader organizational goals and initiatives. Provide support and guidance to internal departments, community groups and external partners in implementing social media best practices.
  7. Event Administration: Create and develop registration paperwork and gather necessary supplies as needed for all Football Education programs, particularly the annual Summer Football Camp Tour.
  8. Event Management: Assisting as needed with the coordination of any and all Detroit Lions Football Education events including the Summer Football Camp Tour, Educational School Assemblies, Lions Game Day events, year-round camps and clinics, high school related programs and others.
  9. Office Management: Overseeing day-to-day operations of the Football Education team including invoicing and payables, scheduling appointments and meetings, phone calls, e-mails and other correspondence, organizing and maintaining files, records and other important documents, processing expense reports and reconciling receipts.


  • Will maintain an appropriate level of knowledge of Microsoft Office and of web tools and software being used
  • Will maintain an appropriate level of knowledge on the game of football
  • Will actively participate in team and organization meetings
  • Must be motivated, reliable, and able to work independently or as part of a team
  • Maintains professionalism when communicating with internal and external contacts
  • Must be accurate and efficient with ability to meet deadlines
  • Must be detail oriented with strong organizational skills
  • The ability to gather and analyze information skillfully and develop solutions quickly and effectively
  • Will adjust work schedule to meet departmental demands
  • Will keep appropriate information confidential
  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position. Such responsibilities shall be incorporated into the position description if they are ongoing


  • A VALID Driver’s License and a good driving record


  • Bachelor degree in Marketing, Business, Recreation, or related field
  • 5+ years of previous youth, adult or intramural sports programming or similar experience required
  • Must have desire and ability working with children
  • Football coaching experience preferred
  • Must live by the Detroit Lions Football Education “One-Liner” of “providing educational experiences for children, parents and coaches focusing on character development, player health and safety, coaching knowledge, football and fun!”
  • Must be agile, development focused, inspiring, humble and a big picture thinker
  • Strong working knowledge of MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Photoshop
  • Strong working knowledge of social media platforms (Facebook, X, Instagram, TikTok)
  • Excellent follow through, strong organizational, prioritization and time management skills
  • Must possess excellent customer service, communication, public speaking skills and proven interpersonal skills
  • Will adjust schedule as needed to meet work goals and time constraints, including working nights, weekends, and holidays as football schedule directs
  • Must travel for camps, clinics, conferences and conventions
  • May require work out of both the Ford Field Management Office and the Allen Park Training Facility
  • This position requires the employee to occasionally lift objects of 10-50 pounds


To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.

Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. Please no phone calls or emails.

External Apply