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11 Jun 2024

Strategy Manager

🇺🇸 Detroit, MI, USA
Full Time
5+ years exp.


The Lions, much like the city and community they represent, are built on a blue-collar work ethic that values hustle and conviction.

Ford Field, the home of the Lions since 2002 in the heart of Detroit, is part of a vibrant sports and entertainment district featuring all four major professional sports franchises. Ford Field is also home to a dedicated and passionate multi-generational fan base reflective of the innovation, creativity and drive synonymous with Detroit.

Under the leadership of Sheila Hamp, the great granddaughter of Henry Ford, the Lions have ushered in an era of rebirth focused on creating an inclusive and equitable experience for employees, partners and fans. Building off the rich and diverse history of the city, the Lions embrace transparency and value contribution from all areas of the organization. We believe in the power of a pride, and acknowledge winning together takes understanding, acceptance, and teamwork. We believe in our “we” culture and are committed to building a new tradition that Detroit and Michigan can be proud of.

One Pride. For All.

The Strategy Manager is responsible for driving insights through research and analytics to assist in the execution of the organization’s year-round business strategy. This position will play a large part in the success of the organization by leading long-term organizational projects focused on supporting corporate partnerships, Marketing, and the fan experience.

ESSENTIAL FUNCTIONS (including, but not limited to):
The Strategy Manager position will have daily responsibilities including, without limitation, the following:

  • Be a strong, actionable link between the Business Strategy & Analytics team and internal departments with a heavy focus on Corporate Partnerships, Communications, Marketing and Fan Engagement Team’s
  • Manage analytic measurement and research for business development opportunities, with a large focus in corporate partnerships
  • Assist in the creation of proposals/recap presentations for corporate partners
  • Assist with key reporting functions, forecasting for all revenue departments
  • Conduct surveys and research to identify business development opportunities
  • Collaborate with third-party vendors to maximize data capture and utilization through business initiatives
  • Develop reports and automated dashboards based on underlying code for leadership
  • Comply with all departmental CRM and guidelines to ensure information is accurate, deliverables are tracked and fulfilled, and account information is up to date
  • Collaborate daily with members of the Strategy & Analytics Team


  • Develop clear and actionable research for business development teams
  • Construct and manage new innovative projects to drive incremental revenue opportunities
  • Import and audit data for various initiatives in the Data Warehouse
  • Assist in driving the Lions international market strategy, primarily focused on brand measurement and commercialization strategy
  • Analyze marketing needs of prospects and present findings to internal teams
  • Monitor external market analysis trends and bring best practices to our programs
  • Maintain an appropriate level of knowledge of Microsoft Office, PowerPoint, Excel, and of web tools and software
  • Ability to gather and analyze information skillfully and develop solutions quickly and effectively
  • Create reporting dashboards to assist in day to day tracking of business
  • Strong oral and written communications skills
  • Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position


  • Bachelor’s degree required; graduate degree (MBA) preferred
  • At least 5 years of experience in research, analytics or strategy
  • Experience with Salesforce CRM & Marketing Cloud
  • Experience with SQL and Python
  • Experience in Corporate Partnerships or other Business-to-Business related areas preferred
  • Experience with Qlik Sense or another data visualization tool preferred
  • Team oriented approach, relationship building skills, and ability to maintain a professional demeanor
  • Strength in time management, administrative ability, organization, and customer service skills
  • Strong PowerPoint skills required, with preferred experience constructing presentations for executive leadership levels
  • Strong proficiency in Excel including experience with vlookups, pivot tables and general data manipulation while providing insight and solution-based recommendations of the data
  • Will adjust schedule as needed to meet work goals and time constraints, including working nights, weekends, and holidays as football schedule directs
  • May require work out of both the Ford Field Management Office and the Allen Park Training Facility


To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.

Due to the high volume or resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. Please no phone calls or emails.

External Apply