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Job listing closed on 3 May 2024
19 Mar 2024

Senior Manager of Marketing, Head of Cheer Operations

๐Ÿ‡บ๐Ÿ‡ธ Denver, CO, USA
Full Time
5+ years exp.
US$68,000 – US$80,000 per year

The Denver Broncos are one of the most popular franchises in all of sports. Whether judged by the measure of wins and championships, attendance, national television exposure or by the Broncos' reputation locally and throughout the NFL, there are few parallels in the world of professional sports. We are dedicated to being champions in all that we do - whether on the field, in the community, or at the workplace. We are looking for employees who are passionate about what they do, have fun doing it, and proud to represent the Denver Broncos Football Club and Empower Field at Mile High.

JOB SUMMARY
The Sr. Manager of Cheer Operations (SMCO) is responsible for leadership of the day-to-day business operations for both the Denver Broncos Cheer program and the Junior Denver Broncos Cheer program ensuring they are fully integrated into the overall marketing/fan engagement strategy. This is inclusive of oversight, planning and execution of auditions, gameday performances, team sponsorships, public appearances, management of team vendor relationships and content creation. This SMCO will also make meaningful contributions to the Marketing Department by assisting with the planning and execution of fan-facing promotions & initiatives.


DUTIES AND RESPONSIBILITIES

  • Oversees Business Operations and Administrative functions of department by overseeing yearly audition process for selection of the team, developing and managing annual budget, setting department KPIs, securing sponsors in collaboration and alignment with corporate sponsorships team, coordinating payroll, content creation, issuing tickets, providing gameday meals, uniform management, working with choreographers to select routines, run game day rehearsal and coordinate music selection and working with Game Entertainment team on pre-game, half-time, and break time shows. This role will also manage a support staff consisting of two (2) part-time Choreographers, and two (2) full-time Coordinators a daily basis to ensure all responsibilities are handled and executed at the highest standards.

  • Oversees planning and strategy for all aspects of the Junior Denver Broncos Cheerleaders program and responsible for participant recruitment and revenue generation. Will implement programs, social media strategies, events, and procedures to grow JDBC interests while continuing to preserve its unique legacy.

  • Supports and helps lead integrated marketing and affinity group activations to grow fanbase by increasing engagement and avidity with/for the Broncos. This is inclusive of assisting in research, planning and execution of yearly events hosted by the marketing department.


  • Serves as leader and mentor for cheer staff and the individuals selected to represent the Denver Broncos Cheerleaders inclusive of inspiring and helping to ensure everyone represents team and brand values, upholds integrity and ethics. Be a moral compass for team and department through planned team events.

MINIMUM REQUIREMENTS

  • Resume
  • Cover Letter
  • B.A. or B.S. Degree from an accredited 4-year College
  • 3+ yearsโ€™ experience with a professional cheerleading organization
  • 5+ yearsโ€™ marketing experience with a sports team at a professional or collegiate level
  • Experience coaching and mentoring to young women.
  • Ability to work all home Broncos games, nights/weekends, holidays, and keep a flexible schedule.
  • Experience managing business/sponsorship accounts and working with partner clients.
  • To perform this job successfully, an individual must be highly motivated, with strong communication, business, organizational, and customer-service oriented skills.
  • Candidate must be energetic, responsible and extremely detail oriented.


PREFERRED SKILLS AND ABILITY

  • Knowledge of the NFL gameday experience
  • Understanding of the DBC Legacy and program history
  • Prior experience as a professional sports cheerleader
  • Ability to travel (domestic & international) as required.


In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $68,000 - $80,000. Actual pay will be adjusted based on experience and other job-related factors permitted by law.

The Denver Broncos Football Club offers a robust suite of benefits for our Staff including: affordable Health, Dental & Vision coverage, Basic Life and AD&D Insurance, Voluntary Life and AD&D, Health and dependent care Flexible Spending Accounts, Sick/Personal time, Vacation time, 401(K) matching program, Paid Holidays, Tuition Reimbursement and an Employee Assistance Program.

This job posting will remain open until we have identified an adequate applicant pool. Applicants are strongly encouraged to apply early.


The Denver Broncos Football Club is an equal opportunity employer and does not unlawfully discriminate on the basis of race, color, religion, national origin, sex, age 40 and over, disability, genetic information, or any other status protected by applicable law or regulation. It is our intention that all qualified applicants be given equal opportunity and that selection decisions are based on job-related factors. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.

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