Chicago Cubs banner
Chicago Cubs logo

Manager, Database Marketing

JOB TITLE: Manager, Database Marketing


REPORTS TO: Senior Manager, Integrated Marketing


The Manager, Database Marketing supports the omnichannel marketing campaigns that drive growth for the Chicago Cubs. Their knowledge of email, website, SMS and push marketing will ensure the Cubs reach the right customers with the right message at the right time. This role supports the Senior Manager, Integrated Marketing in executing all database marketing tactics, providing post-campaign analytics and recommending how to improve our efforts. This role works very closely with the Cubs marketing, communications, ticketing, and business analytics departments as well as Major League Baseball (MLB). It requires someone with strong critical thinking skills, a collaborative work style and the ability to manage several projects concurrently. Minimum 2 years of hands-on experience with marketing automation and Email Service Provider (ESP) platforms (i.e., Marketing Cloud, Pardot, Eloqua, Iterable, etc) is required – with demonstrable skills in email journey creation, personalized & dynamic content versioning, distribution list creation & customization and email template creation, proofing & execution.

  • Manage the database marketing campaign calendar; ensuring that all assets are developed, approved, Q.A.’ed and deployed in a timely manner
  • Develop and execute campaigns that help achieve the business goals for key products, promotions and institutional priorities throughout the year
  • Use automation platforms (ex: Pardot) to build personalized customer journeys that improve sales conversions and maximize their lifetime value
  • Consistently use A/B testing to optimize key elements of campaigns, such as audience segments, subject lines, message content & visuals, send times, etc.
  • Develop a deep understanding of the Cubs customer segmentation, and use those insights to inform campaign execution
  • Summarize campaign performance on a weekly, monthly and quarterly basis
  • Build positive relationships with counterparts across the Cubs organization and MLB
  • Assist the Senior Manager, Integrated Marketing with annual strategic planning, coordinating database marketing objectives across multiple business functions
  • Support the Cubs overarching CRM vision via database expansion, mining and lead generation
  • Stay abreast of industry best practices and innovations that can help grow the business
  • Degree in a relevant field of study from an accredited university
  • 2+ years of hands-on experience with marketing automation and Email Service Provider (ESP) platforms (i.e. Marketing Cloud, Pardot, Eloqua, Iterable, etc.)
  • Track record of executing highly targeted email and SMS marketing campaigns in a dynamic, fast paced environment
  • Basic knowledge of HTML and the ability to code email templates
  • Proficiency with the Salesforce CRM system
  • Strong understanding of usability within mobile, email, social, digital and web channels
  • A mindset of continuous learning, improvement and innovation
  • Excellent communication skills, including written, verbal and active listening
  • Ability to prioritize workload, take ownership and project manage multiple overlapping initiatives
  • Basic knowledge of the various data privacy laws that impact email marketing
  • Ability to work a varied, non-standard schedule that includes evenings, weekends and holidays
  • 2+ years of digital marketing experience (Google Adwords, SEO, SEM, Facebook Ads, Google Analytics)
  • Working knowledge of customer segmentation and analytical tools such as Excel, SAS, SQL
  • Experience creating new customer acquisition and lead generation campaigns
  • Knowledge of Adobe Photoshop and ability to perform common graphics creation and modification

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Details
Date Posted
13 Sept 2023
πŸ‡ΊπŸ‡Έ Chicago, IL, USA
Full Time
Required Experience
2+ years