Job Title: Brand Insights Analyst

Department: Business Strategy & Analytics

Reports To: Senior Director, Business Strategy & Analytics
FLSA: Salary, Exempt

Position Overview: The Baltimore Orioles are seeking a Brand Insights Analyst to assist with Sales and Marketing insights. The ideal candidate will leverage data and analytics to drive strategic brand decisions and enhance customer experiences. This position reports to the Senior Director of Business Strategy & Analytics, but will work closely with cross-functional teams, such as Marketing, Product, and Ticketing to provide actionable insights.

Responsibilities:

Conduct in-depth analysis of consumer behavior, including purchasing patterns, preferences, and motivations to understand their needs and expectations.
Develop and refine audience segments based on demographic, behavioral, and psychographic data to enhance targeting and personalization in sales campaigns.
Develop and implement customer, fan, and brand research initiatives, including post-purchase surveys, post-event evaluations, season-long studies, standalone research, and focus groups.
Generate reports, presentations, and dashboards to effectively communicate key findings and recommendations to stakeholders at various levels of the organization.
Collaborate with marketing, product development, and sales teams to provide data-driven insights that support the development of effective marketing and sales strategies.
Continuously monitor, track, and evaluate marketing and sales campaigns to measure their impact on consumer behavior and make data driven recommendations for improvement.
Stay up to date with industry trends, competitors, and emerging technologies to suggest innovative approaches to consumer insights.

Qualifications:

Degree in and/or master’s degree in marketing, business analytics, mathematics, economics, consumer behavior or related field
Minimum of (2) years working in advertising, consumer research, marketing or business intelligence required
Experience with consumer behavior methods and tools such as Qualtrics required
Experience with SQL and/or statistical programming languages such as R, Python required
Motivated team player with a positive attitude and strong work ethic
Self-starter capable of working independently as a project manager
Challenge oriented problem solver

Application Process: Interested candidates should submit a resume and cover letter detailing their qualifications and experience. Applications will be reviewed on a rolling basis until the position is filled.

DISCLAIMER:
The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. The duties listed do not represent an exhaustive list of all responsibilities, duties, and skills required of a person in this position.

EQUAL OPPORTUNITY STATEMENT:

The Baltimore Orioles are an Equal Opportunity Employer. It is the policy of the Baltimore Orioles to ensure equal employment opportunity without discrimination or harassment on the basis of race (including hair textures, afro hairstyles, or protective hairstyles), color, national origin or ancestry, religion or creed, gender or sex (including pregnancy), age, disability, citizenship status, marital status, veteran’s status, genetic predisposition or carrier status, gender identity, sexual orientation, or any other characteristic protected by law.

The anticipated salary for this role is $75,000-$90,000 annually depending on experience.

The Baltimore Orioles are committed to providing competitive pay and benefits for our employees.

The Baltimore Orioles provide generous benefits, including paid vacation, paid holidays, paid sick leave, health insurance (single and family), vision and dental coverage, life insurance, concession/merchandise discounts, free parking and complimentary baseball tickets to home games. 401(k) plan with discretionary employer match available after one year of service and 1,000 hours is also available.

This information is being provided in accordance with the Maryland Equal Pay for Equal Work - Wage Range Transparency law.

Posted: 10/15/2024