CRM Coordinator

Job Purpose

The Arizona Diamondbacks are looking for a CRM & Analytics Coordinator to support the Business Analytics and Ticket Sales teams by taking ownership of the day-to-day management of the club’s internal CRM system. This position will lead campaign development and analysis, lead generation and distribution, database administration, and other CRM functions.

Primary (Essential) Duties:

Oversee day-to-day administration for the organization’s internal CRM application (including user management, data hygiene, and data manipulation).
Work with senior customer analyst and sales directors to coordinate lead distribution strategies for all plan, group, and suite sales, as well as season ticket member outbound campaigns.
Manage lead approvals and audit/reconcile inconsistencies between CRM and ticketing systems.
Provide intelligence on sales campaigns, sales leads, account executive efficiencies, and season ticket member renewals. Use this information to identify trends and recommend strategies for growth.
Through data mining, analyze customer purchase habits, behaviors, and demographics to identify customer profiles and purchase trends to provide best potential leads to Account Executives and maximize revenue.
Create visual dashboards for Sales Department Directors using CRM tools and Tableau software.
Champion data accuracy and data quality. Constantly scrub (merge/purge) CRM and Archtics to ensure data correctness and consistency.
Assist with the development and growth of the team’s CRM application to help innovate and evolve the product.
Work with IT to coordinate CRM and SQL strategies/functionality for reporting and data automation.
Support other projects as needed by the organization and Business Analytics team.

Knowledge, Skills and/or Abilities

Ability to collect and interpret data, analyze trends, determine opportunities, draw insights, and make recommendations.
Experience with CRM systems (Salesforce, Microsoft Dynamics CRM, etc.).
Proficient user of SQL with an ability to query across multiple data sources.
Experience with data visualization tools (Tableau, Looker, Power BI, etc.).
Ability to communicate in both technical and practical terms in a professional environment.
Ability to multi-task and work both independently and in a team environment.
Self-motivated, organized and detail oriented.

Experience/Education Requirements:

Bachelor’s degree in relevant field of study

Working Conditions and Physical Demands:

While performing the duties of this job, the employee must be able to:

• Ability to work flexible hours including nights, weekends and holidays

The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

CRM Coordinator (Full-time)