West Ham United FC logo
Job listing closed on 15 Nov 2023
22 Oct 2023

Marketing Manager

🇬🇧 Greater London, UK
Full Time
3+ years exp.

We are looking for a highly creative and organised Marketing Manager to join our team to develop and implement marketing plans and campaigns. The role will report into the Marketing Lead with a focus on the marketing of ticketing and membership products at the club.

The role will have a strong focus on developing both domestic and international markets for fan and revenue growth. We are looking for a candidate who has a passion for the sports industry, as well as relevant experience managing relationships with internal and external stakeholders.

Key responsibilities

- Develop and implement marketing strategies for ticket sales and membership products, generating excitement and driving supporter engagement

- Brief and manage creative, create relevant data lists, proof and despatch campaigns across email, direct mail, SMS, OOH and social channels for relevant area(s) of responsibility

- Collaboration with Data team to identify new segments and markets for growth and new ways to engage with fans around the world

- Stay up-to-date with current trends and technologies in ticketing and memberships marketing in the sports industry

- Coordinate with external agencies and internal stakeholders to ensure streamlined operations, effective collaborations, and efficient use of resources

- Ensure all Club channels are up to date with correct marketing assets

- Regular reporting, measuring effectiveness and providing insights for continuous improvement.

- Track ROI and marketing budget spend

- Line management of Marketing Assistant(s)

Person specification

- Experience in direct-to-consumer marketing, preferably in sport

- Strong creative skills and exceptional copywriting ability

- Creative thinker with an eye for design and strong copywriting

- Willingness to innovate and take risks to achieve targets

- Passionate marketer who is full of ideas and keeps across industry developments

- Strong attention to detail

- Willing to challenge the norm, ask searching questions and lobby for the best way of doing things

- Ability to make quick decisions in a fast-paced environment and meet deadlines

- An understanding of football, West Ham United, its history and ambitious plans for the future