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App Store & Platform Marketing Specialist

🇺🇸 New York City, NY, USA
Full Time
3+ years exp.
US$100,000 – US$115,000 per year

WORK OPTION: In Office 4 days/week in New York, NY

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Job Summary
This position is part of a growing Media Strategy & Growth team with the mission to discover, inspire, and engage fans worldwide. The App Store & Platform Specialist will support global marketing initiatives for NBA’s product offerings and features aimed at growing fandom, consumption, and subscriptions across NBA League Pass, NBA App, and membership programs. Successful candidates will be able to support the development and execution of digital marketing campaigns across institutional media and other paid channels and third-party partnerships, focusing on scaling a global affiliate program and building out tentpole and continuity marketing programs. You are comfortable analyzing data to develop marketing insights and make informed business decisions. Success in this role requires a willingness to learn and collaborate with several cross-functional partners and external vendors.

Major Responsibilities

  • Support the Partnerships Lead and Acquisition Team Leader with all aspects of campaign management, including implementation, creative production and trafficking, campaign optimizations, budget pacing, and reporting across owned and institutional media
  • Manage platform marketing creative development including production, translations, and copy creation through to delivery and execution.
  • Oversee App Store Optimization strategy implementation and planning of the testing roadmap to improve app store conversion rates.
  • Develop and iterate on custom product page testing for NBA DTC initiatives to drive user acquisition and engagement.
  • Contribute and inform marketing briefs for NBA direct-to-consumer initiatives based on platform marketing opportunities.
  • Partner with cross-functional stakeholders (eg. Paid Media, product marketing, content) to ensure ASO best practices and recommendations are implemented at all stages of development
  • Develop and foster strong relationships with the app store and platform partners to increase platform store presence.
  • Monitor app store marketing performance and keyword rankings using analytic tracking tools to provide insights to both internal and external stakeholders.
  • Support integrations between app marketing and mobile measurement tools to develop stronger performance analysis.
  • Assist in the preparation and delivery of partner business reviews for key internal and external stakeholders.
  • Conduct industry trend research relating to best practices and the latest products and services to identify potential opportunities to scale performance

Required Education/Professional Experience

  • BA/BS required

Required Skills/Knowledge Attributes

  • 3-5+ years of digital marketing experience with knowledge of paid media

  • Heavy experience with creative production and trafficking

  • Understanding of the CTV partner space

  • ASO experience is a plus

  • Ability to thrive in an ambiguous, fast-paced setting without ready-made processes

  • Strong collaboration skills, ability to work effectively within a matrixed organization to influence and drive results with key business partners

  • High level of accuracy and attention to detail, particularly with complex campaign setups across multiple languages and regions

  • Experience with direct response campaigns and a basic understanding of digital marketing ecosystems

  • Proficient with Microsoft Suite (Outlook, Excel, PowerPoint, SharePoint)

  • Excellent written and presentation skills

Salary Range: $100,000 - $115,000

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

External Apply