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Job listing closed on 28 Mar 2024
10 Jan 2024

IMSA Manager, Brand and Consumer Marketing

๐Ÿ‡บ๐Ÿ‡ธ Daytona Beach, FL, USA
Full Time
4+ years exp.

International Motor Sports Association, LLC

International Motor Sports Association, LLC (IMSA) was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge and the IMSA Prototype Challenge, as well as four one-make series: Ferrari Challenge North America, Idemitsu Mazda MX-5 Cup presented by BFGoodrich Tires, Lamborghini Super Trofeo North America and Porsche Carrera Cup North America. IMSA โ€“ a company within the NASCAR family โ€“ is the exclusive strategic partner in North America with the Automobile Club de lโ€™Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information please visit,, or

NASCAR seeks a talented professional to join in the position of IMSA Manager, Brand and Consumer Marketing based in our Daytona Beach, Florida office.

This person is responsible for developing and manage advertising assets across our channels for distribution.

Duties include but are not limited to:

  • Maintain programming schedules and traffic TV ads and features with NASCAR Productions
  • Be a project manager for ad and marketing campaign assets and execution.
  • Traffic ads to print publications and online publishers on weekly and monthly basis.
  • Police brand identity for IMSA and our partners in consumer facing campaigns.
  • Assist with uniform ordering and collateral materials such as fan guides and signage.
  • You will work with graphic designers, video producers and digital marketers.
  • Ownership of advertising creative development process, including TV, print and digital advertising. To include management of media partner advertising contracts.
  • Management and oversight of trafficking advertising creative to respective media outlets.
  • Prioritizing creative services & video requests from internal departments.
  • Monitor (for accuracy), report and analyze digital, TV, YouTube and print advertising.
  • Help develop original advertising and content marketing campaigns.
  • Management of project management software (Workzone or other).
  • Manage and distribute/communicate branding elements (i.e. logos, brand usage, physical assets like decals, videos, etc.)
  • With the brand and leadership team, help to implement IMSA brand identity across channels.
  • Oversight of brand adherence of digital assets (graphics, banner ads, stakeholder emails, videos, logos).
  • Review, reconcile, approve and direct department purchases and approve expenses.
  • Ensure following of brand guidelines of our partners and IMSA.
  • Work with corporate partnership team to help develop marketing platforms (contests, promotions, etc) that our partners can activate against.
  • Provide assets to stakeholders (OEM Council Meetings, Marketing Work Group, Promoter Meetings, etc.)
  • Upon request, assist and collaborate with educational / business development materials (series guides, fan guides, signage or other print collateral).
  • Work with Partnership Marketing and NASCAR Events banquet pre-planning and execution.
  • Work with TV partners to maintain up-to-date programming schedules and review broadcast content to ensure IMSA product is portrayed appropriately.
  • Review and ensure execution of International TV broadcast contracts are secured through Greenlight, navigate international finance regulations to receive licensing fees.

Required skills / experience:

  • Bachelor's degree from four (4) year college or university; and 4+ years related experience and/or training in marketing; or equivalent combination of education and experience.
  • Proficient in learning new platforms and processes
  • Ability to use project management software (Workzone or similar).
  • Microsoft office suite.
  • Adobe creative suite familiarity.
  • Ability to communicate and monitor projects both in office and remotely via phone.
  • Positive attitude and drive for constant improvement.
  • Highly organized with clear communications skills.
  • Ability to see and suggest opportunities to improve processes.
  • A love for sports cars and motor sports racing.
  • A curiosity to learn and grow.
  • Creativity and contributor mindset in developing solutions.
  • Enthusiasm to work on a highly collaborative growing team.
  • Approximately 35% travel including some weekends.

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It wonโ€™t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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