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28 Mar 2024

Analyst, Customer Journey, Data Strategy

🇺🇸 Daytona Beach, FL, USA
Full Time
4+ years exp.

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

The Customer Journey Analyst works within the audience creation wing for the Data Strategy Department and its affiliated Platforms (NASCAR Data Warehouse, Motorsports Consumer Data Platform,, etc.). The ideal candidate will blend knowledge of consumer segmentation, data mining, and the digital media ecosystem to define, create, deploy, and manage segments across a variety of internal and external marketing partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Partner with the Marketing, Sales, Media, and consumer Behavior teams to develop campaigns on social sites to support sales initiatives, merchandise, and other marketing efforts.
  • Generate data pulls for email blasts and other email marketing programs.
  • Support in establishing research methodology and designing format for data gathering.
  • Distribute data collection leads to appropriate outlets (email, social, outbound).
  • Assist track performance marketing in building audiences through segmentation tools & ticketing reporting.
  • Create campaign recaps, including analysis of email efforts, targeted social operations, & CRM outbound initiatives.
  • Provide final verification approvals on all data proofs for every direct mail, email, & outbound campaign.
  • Contribute to the team’s analytical efforts, including identifying and highlighting trends and utilizing test methods to help deliver the best results.
  • Define CRM campaign strategies, leads, and distribution for sales campaigns that sales and service reps execute.
  • Conduct A/B testing and identify the appropriate frequency & time of day to send messaging.
  • Take initiative in reviewing marketing and media materials for ways to optimize future efforts, providing actionable, data-driven support for your recommendations.
  • Develop and maintain policies, procedures, and standards related to database management, including ensuring full data integrity and monitoring transaction activity.
  • Maintain an understanding of regulatory requirements in multiple states; abide by those regulations governing marketing and direct mail functions.
  • Partner with the Privacy team to ensure audience creation and deployment is aligned with internal policies and controls.
  • Travel: 5%, including weekends.


  • A bachelor’s degree (B. A.) from a four-year college or university and a minimum of four (4) years related experience and/or training, or an equivalent combination of education and experience.
  • Ability to read, analyze, and interpret the most complex documents.
  • Ability to respond effectively to the most sensitive inquiries or complaints
  • Ability to write speeches and articles using original or innovative techniques or styles. Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors.
  • Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply basic algebra and geometry concepts.
  • Ability to apply logical or scientific thinking principles to a wide range of intellectual and practical problems. Ability to deal with nonverbal symbolism (formulas, scientific equations, graphs, music notes, etc.) in its most difficult phases. Ability to deal with a variety of abstract and concrete variables.
  • Proficient in all company-provided hardware and software with experience in mobile technologies.
  • Emphasis on data technologies, including Excel, Tableau, SQL, Adobe, FlyWheel, or similar data visualization, mining, and segmentation tools.
  • Business-minded strategic thinker.
  • Aptitude for leading cross-functional in a complex environment.
  • Acumen in providing high-level digital counsel to senior management.
  • Ability to make decisions and move to action with a hands-on approach.

Apply Now!

Learn more about this role and our team by applying at for consideration.

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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