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16 Nov 2023

Director of Digital Content Strategy

ūüáļūüáł Minneapolis, MN, USA
Full Time
5+ years exp.

Why Join the Pack?
At this organization, we do things a bit differently. We're not your typical sports franchise pouring all of our focus into the playing stage. We're about uniting together to push the culture forward, challenge the status quo, and accomplish things most didn't think was possible! Whether you're blazing trails in ticket sales, creating for our brands, or using your passion to elevate our vision, your contributions will always shine bright. Together, we are on a journey where chasing greatness is constant and breaking new grounds is a norm.

What would you do?

‚Äč‚ÄčThe individual in this role will oversee members of the social media team in addition to the Timberwolves & Lynx social properties ‚Äď managing, executing, analyzing, and strategizing digital initiatives to foster growth and engagement. This person will be responsible for the development and execution of strategy behind the organization‚Äôs online voice, online presence, digital monetization efforts, content creation, paid social marketing, retail marketing, and more.‚Äč

Reasonable accommodations may be made to enable individuals to perform these essential functions:

  1. ‚Äč‚ÄčDevelop and oversee execution of digital content strategy across Timberwolves & Lynx online properties, including but not limited to social media. ‚Äč
  2. ‚Äč‚ÄčIdeate and analyze branded content initiatives that promote digital platform monetization. ‚Äč
  3. ‚Äč‚ÄčGenerate and manage relationships with brand ambassadors, influencers, partners and other key stakeholders.‚Äč
  4. ‚Äč‚ÄčCollaborate with a team of high functioning digital content creators who produce written, video, and graphic work for Timberwolves & Lynx social media channels.
  5. ‚ÄčLead, manage, and hold accountable a team of 4 digital content and social media team members
  6. ‚ÄčConceptualize and produce reports in relation to social media campaigns and analytics.
  7. ‚ÄčStrategize the enhancement of fan engagement across all Timberwolves & Lynx social platforms.
  8. ‚ÄčBuild relationships with internal and external staff to facilitate content production across various teams.
  9. ‚ÄčManage social marketing budgets, team and content calendars, digital engagement tactics, and social monetization initiatives.
  10. ‚ÄčUse hard data and metrics to back up strategic recommendations
  11. Evolve production processes to increase creativity, efficiency, economy, and sustainability‚Äč

The above essential functions are not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. This job description is not crafted to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.

‚Äč‚Äč Knowledge, Skills, Abilities & Other:

  1. ‚Äč‚ÄčStrong written and verbal communication skills required.

  1. ‚ÄčExperience managing a team of content creators preferred.

  1. ‚ÄčComputer skills required: experience with Microsoft Office (Word, Excel, Power Point, Outlook) and Adobe Creative Cloud (Photoshop, Premiere, After Effects) is preferred.

  1. ‚ÄčKnowledge and understanding of social media platforms.

  1. ‚ÄčFamiliarity with HTML, DSLR Cameras, and social media analytics tools.

  1. ‚ÄčAble to work flexible hours including nights, weekends and holidays.

  1. ‚ÄčAbility to work well on a team and independently.

  1. ‚ÄčAbility to manage specific processes and tasks in the department


Experience: ‚Äč‚Äč‚Äč5-7 years of digital content experience preferred. ‚Äč‚Äč

Supervisory Responsibilities: This position has supervisory responsibilities.

Physical Requirements: Ability to lift and carry up to 10 pounds.

Travel: Travel is expected for this position during the WNBA season.

Additional information:

Work Environment

‚Äč‚Äč‚ÄčThis job operates in a professional office environment. Office hours are typically 8:30 AM-5:00PM Monday-Friday. In addition to working office hours staff are required to work all Timberwolves and Lynx games, in addition to external events. Work is both sedentary and mobile in nature. The working environment is generally favorable. In the office lighting and temperature are adequate, and there are no hazardous or unpleasant conditions caused by noise, dust, etc. Work is generally performed within an office environment, with standard office equipment available. This job also operates in a sports arena, which includes bleachers/steps. Arenas may have inadequate lighting and loud noises‚Äč‚Äč‚Äč.

Physical Demands

‚Äč‚Äč‚Äč‚ÄčThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to stand, walk, sit, kneel, or crawl while carrying a camera device. The employee may frequently remain in a stationary position, as well as operate computers and other office equipment, such as a copy machine, printer, and telephone. Staff will frequently ascend and descend bleachers/steps and traverse around the building both on event days and non-event days. Staff may occasionally move items weighing up to 50 pounds.‚Äč

Travel Position will require some travel. ‚Äč

EEO Statement

The Minnesota Timberwolves and Lynx are an equal employment opportunity organization.

Our DEI Commitment

Our Diversity, Equity, and Inclusion initiatives reflect our nature as a Pack. Each one is defined by our collective strength and effort to move everyone forward. Through DEI, we speak up against social injustices, marginalization, and oppression, provide equal opportunities, embrace the differences of others, and create an environment where everyone feels accepted and welcome. Together, we empower each other to be champions of change, help put those around us in a position to win and use our voices for good.

As an organization, we’re proud to commit to accountability, transparency, change, and building DEI into everything we do; because when we do, our community becomes stronger.

E-Verify Statement

We participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot prove this, we will give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) to resolve the issue before any action might be taken against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

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